Sales Supervisor

To assist the Sales Manager with the day-to-day running of operations which include developing sales strategies and leading the sales team to achieve sales target.

KEY DUTIES:

 1. Sales Strategy & Execution

• Lead and motivate the Modern Trade sales team to achieve monthly and quarterly sales targets.
• Implement promotional strategies and ensure proper execution of in-store activations and product launches.
• Monitor brand visibility, shelf space, and product placement across key supermarket outlets.

 2. Team Leadership & Coaching

• Supervise and guide Sales Officers and Merchandisers on trade, ensuring daily presence and performance coaching.
• Conduct regular performance reviews/on-site visits and provide feedback to enhance team efficiency and morale.

 3. Client Relationship Management

• Build and maintain strong relationships with key accounts and store managers.
• Resolve client issues and ensure high levels of customer satisfaction.

 4. Reporting & Analysis

• Track sales performance, analyze variances, and prepare reports for management review.
• Have a sound knowledge and tracking of competitors’ activities being held on trade Collaborate with IT for data-driven decision-making and reporting tools.

 5. Operational Oversight

• Ensure timely execution of trade visits and adherence to daily schedules.
• Oversee merchandising standards and ensure compliance with company guidelines.