Marketing Officer

The Sales & Marketing Officer is a hybrid role responsible for compiling sales reports for management review, coordinating store level marketing initiatives, and implementing pricing updates in the system.

JOB DUTIES & RESPONSIBILITIES

In-Store Marketing & Merchandising Execution:

• Plan, coordinate, and oversee in-store product tasting events and other experiential marketing activities.
• Execute and implement new planograms with shop teams to optimize product placement and drive sales.
• Audit in-store merchandising, displays, and marketing material placement, providing structured feedback to shop teams for improvement.

Sales Performance and Reporting:

• Collect, analyze, and report on local competitor activity (pricing, promotions, new openings).
• Gather feedback from shop teams on new product performance, customer queries, and direct feedback to prepare actionable reports.
• Track promotion-specific sales data to report on marketing promotions, discounts and campaign.
• Maintian and update sales report and ensure accuracy and consistency of data pulled from POS (point of sale) system.
• Stay updated on general retail marketing trends and share insights with the team.
• Prepare reports including product category analysis, seasonal comparison and customer footfall analysis.

Marketing & Customer Operations Support:

• Track and report on marketing budget expenses, ensuring activities remain within allocated funds.
• Serve as a central contact for marketing inquiries from store managers.
• Coordinate for the distribution of marketing materials and point-of-sale items to store locations.
• Maintain an organized inventory of marketing materials.
• Manage the day-to-day relationship and workflow with external agencies (hostess agency, shop branding intiatives etc.).
• Compile input for the monthly social media content proposals and submit to Operations Manager before agency briefing.
• Monitor the company's social media page, flagging issues for management.
• Assist in product knowledge initiatives by creating internal product factsheets and leading and coordinating staff tastings across locations.
• Support the implementation, communication, and performance tracking of the customer loyalty program.
• Serve as a primary point of contact for handling complaints and inquiries received by email.
• Compile and maintain a database of customer complaints, compliments to identify trends and insights for the business.
• Update customer data collected at the shop level (e.g., from loyalty card sign-ups or feedback forms) into the company's master customer database, ensuring all records are up-to-date and consistent.
• Help administer customer surveys and compile the feedback results.

Pricing and System Management:

• Propose detailed retail pricing for all shops, ensuring all changes are reviewed and validated by the Operations Manager prior to system updates.
• Maintain and update the central pricing database for FLM shops.
• Accurately load promotional pricing or markdowns into all systems.
• Develop and document pricing procedures to improve efficiency.
• Maintain a central log of all pricing overrides and corrections for compliance and analysis.
• Serve as the primary point of contact for pricing inquiries from FLM shops.
• Communicate price changes, promotions, and updates to relevant internal teams.

QUALIFICATIONS & PROFILE

• Diploma in Marketing, Sales Management, Business Administration or any other related field or HSC Holder.
• 1-2 years of experience in sales and marketing field or administrative role.
• Strong communication, coordination and writing skills.
• Pleasant and outgoing personality.
• Proficient in MS Office.
• POSSESSION OF OWN MEANS OF VEHICLE & VALID DRIVING LICENSE IS MANDATORY.