Spirits BU Manager
- Pamplemousses
- Not disclosed
- Permanent
- Added 27/08/2025
- Closing 26/09/2025
- Hansee Bedacee
To manage and grow the company’s spirits portfolio from mainstream to super-premium through brand planning, market analysis, product selection, and teamwork across departments. The aim is to meet growth, profit, and market share targets while matching market demand and company strategy.
Business Development
- Monitor and analyse market trends, competitor activities, and consumer insights to identify growth opportunities.
- Maintain accurate sales statistics, performance dashboards, and competitor benchmarking; ensure monthly reporting variance is ≤3% against audited figures.
- Develop sales forecasts by SKU and segment using historical data, market intelligence, and planned activations, aiming for ±10% accuracy over rolling 3-month projections.
- Implement tactics to create value across the brand portfolio.
- Ensure a strong understanding of the company’s products, competitive position, and growth priorities.
- Oversee strategic and financial activities to ensure projects meet agreed forecasts.
Strategic Development
- Elaborate strategies for the development of respective BRAND PLANs in the Spirits BU
- Lead the creation and execution of business strategies to grow Spirits sales, increase market share, and enhance CRM in line with company objectives.
- Manage product selection to maintain relevance across all segments.
- Work with marketing to develop new spirits that meet market demand, and liaise with production to create and optimise entry-level products.
- Develop tactical plans and monitor portfolio growth across channels in line with best practices.
- Evaluate the performance of marketing and sales strategies, and coordinate with other departments to align objectives.
Reporting
- Perform periodic supplier performance reviews on sales and marketing activities
- Identify opportunities with suppliers to gain a competitive advantage and deliver added value to both parties
- Monthly report on BU performance to Commercial Director.
- Board report on BU quarterly
Relationship Management
- Ensure the sales team meets strategic and business objectives, consistently applying company initiatives.
- Conduct trade visits to ensure high-quality execution.
- Build and maintain strong relationships with customers, suppliers, distributors, and government stakeholders.
- Review supplier performance, address concerns, and identify opportunities for mutual value creation.
- Negotiate effectively to secure competitive advantages.
Operations
- Oversee daily departmental operations in line with strategic and board-approved frameworks.
- Work closely with Sales manager (ON Trade & Off Trade) for execution of Brand plans.
- Manage departmental budgets, including sales, marketing, and operating costs.
- Coordinate with merchandising and brand development teams for brand strategy implementation.
- Track inventory movements and introduce promotions, sales, and price adjustments as required.
- Maintain positive working relationships with stakeholders and adapt strategies to changing conditions.
- Translate strategies into actionable operational plans.
- Build peer support and effective relationships with internal teams, ensuring productive collaboration with field marketing.
People Management
- Coach, mentor, and develop staff, including onboarding and career development planning.
- Provide direction in line with company policies and objectives.
- Foster a workplace culture aligned with the organisation’s mission, vision, and values.
