Sales and Marketing Manager (2523-SMMGR)

Our client in the hospitality sector is seeking an experienced and visionary Sales and Marketing Manager to drive strategic initiatives that elevate the 5-star small luxury Resort & Wellness brand.

This role encompasses three primary focus areas - marketing, sales, and revenue growth. The incumbent will play a key leadership
role in enhancing brand visibility, strengthening client relationships, and maximizing profitability across all revenue streams.


Marketing Responsibilities:

• Develop and implement strategic marketing plans to position the resort as a premier luxury destination.
• Oversee the development and protection of the resort’s brand identity, ensuring consistency across all platforms and touchpoints.
• Design and execute integrated marketing campaigns across digital, print, and social media channels, from concept to performance analysis.
• Implement strategies to enhance brand visibility and recognition among high-end, discerning clientele.
• Lead the creation of high-quality marketing collateral, including brochures, presentations, and website content.
• Conduct market research to identify trends, target audiences, and guest preferences to inform marketing strategy and product positioning.
• Develop and manage relationships with public relations agencies and media outlets to secure positive coverage, press trips, and editorial placements.
• Create and implement customer relationship management (CRM) strategies to build guest loyalty and drive repeat business.
• Ensure compliance with all relevant marketing regulations and industry standards.
• Represent the resort at industry events, workshops, and networking functions to enhance brand visibility.
• Oversee the implementation and performance of loyalty programs tailored to returning guests.

Sales Responsibilities:

• Lead the execution of sales strategies to drive bookings and expand market share across all segments (leisure, corporate, group, etc.).
• Conduct local and international sales calls, and attend trade fairs to build business relationships and generate leads.
• Forge and maintain strong partnerships with travel agencies, corporate clients, tour operators, and luxury travel consortia.
• Evaluate and manage the performance of distribution channels (e.g., OTAs, tour operators, general sales agents), providing support and strategic direction as needed.
• Develop and implement an annual sales action plan, aligned with business goals and market demands.
• Represent the resort in a professional and compelling manner to secure high-value bookings and long-term contracts.
• Collaborate with internal teams (Front Office, Reservations, Spa, etc.) to ensure smooth guest journeys from inquiry to stay.
• Prepare and deliver regular sales reports and market activity summaries to senior leadership.
• Lead, coach, and motivate the sales team to achieve and surpass departmental KPIs.

Revenue & Profitability Responsibilities:

• Maximize revenue opportunities across all departments.
• Collaborate closely with the Revenue Management team to optimize pricing strategies, set room rates, and ensure effective inventory allocation.
• Analyze market and competitor trends to inform dynamic pricing and identify new business opportunities.
• Set tactical offers and seasonal promotions based on market intelligence and demand forecasts.
• Monitor, track, and evaluate the performance of all marketing and sales initiatives, using data to refine strategies and improve ROI.
• Develop the annual sales and marketing budget, ensuring strategic allocation of financial resources for maximum return.
• Ensure cost-effective use of marketing and distribution channels while maintaining brand integrity and service quality.

Key Competencies: