Sales & Marketing Coordinator - UK Tour Operator

KEY FOCUS: SALE & MARKETING Co-ordinator main objective is to support the Product and Contracts department in order to maximise sales year on year and help support the development of the product portfolio.

Content Creation & Brochure Production

• Write compelling copy that showcases our luxury resorts and travel experiences.
• Proofread and refine content to ensure accuracy, clarity, and brand consistency.
• Support the pricing, planning, and selection of resorts featured in brochures.
• Oversee the brochure production process from concept through to final delivery.

Digital Newsletter Marketing

• Manage and grow our direct-sell email subscriber database.
• Track new subscriptions and engagement metrics.
• Coordinate and deploy engaging newsletters designed to increase sign-ups and drive bookings.

Social Media & Creative Content

• Coordinate all social media channels to increase brand visibility and website traffic.
• Develop engaging posts using creative AI tools and visual design assets.
• Ensure social campaigns effectively support promotions and marketing initiatives.

SEO & Website Strategy

• Contribute to the SEO strategy for both B2b and b2c brands.
• Support digital campaigns and contribute articles or posts that strengthen our online presence.

Campaigns, Research & Projects

• Participate in marketing projects and campaigns that promote destinations and special offers.
• Conduct research to support marketing initiatives and social media content planning.

Performance Reporting & Insights

• Assist with monthly reporting and analytics to evaluate campaign performance.
• Help the team track ROI by destination and support targeted promotions to meet sales goals.

Website Content Management

• Coordinate and maintain up-to-date content across the Luxury Holidays Direct website.
• Ensure all product information, resort details, and promotions are accurate and engaging.

Offers & Contract Promotions

• Ensure all contract offers are properly promoted across relevant marketing channels.
• Monitor and maintain accurate records of offer conditions and campaign compliance.

Skills & Qualifications Overview (Summary)

• Education: Minimum Diploma (+2) or Bachelor's degree (+3) in a relevant field.
• Technical Skills: Proficiency in Gmail, Google Docs, and Microsoft Office, with familiarity with social media platforms such as Facebook, Instagram, Twitter and others.
• Organisational & Analytical Skills: Strong ability to prioritise tasks, stay organised, analyse information, and manage multiple responsibilities effectively.
• Communication & Initiative: Ability to take responsibility, communicates issues clearly, and quickly learn and apply new skills.
• Personal Attributes: Enthusiastic, dedicated, and hardworking, with the ability to work under pressure, collaborate within a team, and maintain a positive attitude and sense of humour.
  • Ideal but not compulsory: At least 1 year of experience in the travel industry, tourism, or digital marketing, with a good understanding of travel products and services.