SEO / Web Copywriter

Kindly see below description

About the Role

We are looking for a creative and detail-oriented SEO / Web Copywriter to produce engaging, high-quality content for digital platforms. The ideal candidate will combine strong writing skills with a solid understanding of SEO best practices to drive traffic, engagement and conversions.

Key Responsibilities

• Develop creative and original content for digital platforms, including websites, blogs, landing pages and social media, while applying SEO best practices
• Optimize content for search engines (keywords, meta descriptions, structure, internal linking) to improve visibility and ranking
• Adapt tone and writing style according to the target audience, communication channel and brand identity
• Create compelling marketing messages focused on conversion (calls-to-action, storytelling, commercial hooks)
• Collaborate closely with marketing, design and digital teams to ensure consistency across campaigns
• Conduct keyword research and analyze content performance to continuously improve results
• Stay up to date with digital, content and SEO trends

Profile & Requirements

• Excellent command of French and English, both written and spoken
• Strong storytelling and creative writing skills
• Good understanding of SEO principles and content optimization techniques
• Solid knowledge of digital marketing and online sales strategies
• Ability to quickly learn and adapt in a fast-paced environment
• Strong general IT skills, including MS Office and internet tools
• Excellent attention to detail and ability to tailor content to different audiences
• Team player with good communication and collaboration skills

Additional Qualifications 

• Experience with SEO tools (e.g., Google Analytics, SEMrush, Ahrefs)
• Basic knowledge of CMS platforms (WordPress, etc.)
• Previous experience in digital marketing, e-commerce  or agency environment

Key Skills

• Copywriting & Editing
• SEO Optimization
• Content Strategy
• Creativity & Storytelling
• Analytical Thinking
• Time Management

Working Conditions

• Working days: Monday to Friday
• Working hours: 08:30 to 17:30
• Location: Floréal