SALES MANAGER

Sales Manager develops and implements strategies to increase hotel revenue and occupancy by managing the sales team, building client relationships, conducting market research, and collaborating with other departments

Key Duties & Responsibilities

• Assist the Assistant Director of Sales in driving revenue growth across all resort segment, including rooms, F&B and Spa
• Build and maintain strong relationships with key clients, including corporate accounts, travel agents, and event planners, to secure repeat business and foster loyalty.
• Must have experience in MICE and drive more MICE business to the hotel (this will be a very important part of this role)
• Proactively identify and pursue new business opportunities in both domestic and international markets to increase the resort’s market share.
• Conduct thorough market research to identify emerging trends, evaluate competitor activities, and develop appropriate pricing strategies and offers.
• Track sales performance and KPIs to assess progress toward targets, analyse results, and adjust strategies as needed to meet objectives.
• Oversee and optimize the performance of all distribution channels, including OTAs, tour operators, GSAs, and other key partners.
• Collaborate with the reservation, revenue and operations teams to align on campaigns, pricing and brand messaging.
• Generate detailed sales reports that track performance, market conditions, and provide valuable insights to senior management.
• Attract new clients while ensuring high levels of service to retain existing ones and represent the resort at trade fairs and industry events, both locally and internationally.
• Lead negotiations for corporate deals, group bookings and special events to maximize revenue while aligning with the resort’s financial objectives.
• Monitor feedback from clients and guests, ensuring the resort consistently exceeds expectations and continues to drive positive business growth.