To develop and execute a strategic PR and Communications plan that increases awareness and positive perception of the resort, its facilities, services and personal.
Responsibilities
- Execute and implement the Press & PR Strategic plan at resort level, in line with the corporate strategy to position the property both locally and internationally;
- Retain and Share relevant updates of the hotel industry, politics, entertainment and leisure;
- Cultivate relationships with key press specialists and journalists in national and international publications;
- Develop compelling story angles relevant to the brand and the resort name, pitch stories to both national and local media to achieve visibility for in-print, online media and social platforms;
- Manage visual identity on line & off line and tone of voice based on the nature/identity of each resort;
- Proactively manage and generate creative content for all the social media platforms relevant to the properties in line with Social Media KPIs;
- Manage image and reputation management;
- Assist with marketing and promotions.
Qualifications
- Minimum a Bachelor’s Degree in Public Relations/Journalism/Communications
Experience:
- 2 – 5 years in a Managerial position in PR/Communication
- Previous experience in the hospitality industry
Other requirements:
• High levels of integrity;
•Excellent verbal and written communication skills in both English and French, a 3rd language will be an advantage
• A strong sense of quality and a creative mindset
• A self-starter that can multi-task and prioritize
• Proficiency in leveraging social media networks and related monitoring tools (Facebook, Twitter etc. )
• The ability to create newsworthy events, develop story ideas and follow through with pitch leads
• Strong interpersonal, organizational and analytical skills
• Dynamic and flexible attitude
• Valid driving license is a must;
• A clean certificate of character is a must.
(Management reserves the right to call only suitable candidates)