Marketing and Brand Officer

The Marketing & Brand Officer will support marketing initiatives to drive brand awareness, foot traffic, and tenant performance. The role includes content creation, basic design, campaign support, and event coordination. Creative and proactive profile required.

Job Title: Marketing & Brand Officer Reports To: Team Leader – Marketing and Brand

Job Summary: The Marketing & Brand Officer will support the Marketing team in driving awareness, foot traffic, and tenant performance while ensuring the mall’s brand integrity across all initiatives. This role involves contributing to content creation, graphic design, marketing campaigns, and event coordination. The ideal candidate is creative, organized, and proactive, with a hands-on approach to marketing operations.

Key Responsibilities:

1. Marketing Campaigns & Execution:

o Assist in planning and executing marketing campaigns to promote the mall and its activities.

o Coordinate with internal teams and external partners to ensure timely and effective campaign delivery.

2. Content Creation & Graphic Design:

o Develop engaging content for digital platforms including social media, website, blogs, and email newsletters.

o Assist in creating graphics, layouts, and visual materials that align with brand guidelines.

o Ensure all content and designs are consistent with the mall’s brand image and tone.

3. Event Coordination:

o Support the planning and execution of mall events, activations, and promotional activities.

o Assist in managing logistics including vendor coordination, permits, setup, and on-site support.

4. Brand Management:

o Uphold and strengthen the mall’s brand image through consistent messaging and design.

o Ensure all marketing materials adhere to brand standards and quality guidelines.

5. Collaboration & Support:

o Work closely with the Team Leader, Graphic Designer, and other collaborators to brainstorm ideas, support campaigns, and implement strategies.

o Assist in monitoring marketing performance and gathering feedback to optimize future initiatives.

6. Market Awareness:

o Stay updated on marketing trends, design tools, and competitor activities to propose innovative ideas.

Requirements:

· Minimum of 2 years of relevant experience in marketing, content creation, graphic design, and/or event coordination.

· Proficiency in graphic design tools (e.g., Adobe Creative Suite or equivalent).

· Strong written and verbal communication skills.

· Creative mindset with attention to detail.

· Ability to work collaboratively and manage multiple tasks simultaneously.

· Driving license is required.

Competencies:

· Creativity and innovation

· Team player with strong collaboration skills

· Organized and detail-oriented

· Proactive and solution-focused