Fashion Content Creator – Body & Soul

We’re looking for a Fashion Content Creator who can bring Body & Soul to life across every communication support — from the digital signage in our stores to the social media feeds and even billboards. This role blends creative direction, shoot production, and marketing related content creation.

Key Responsibilities

• Work within the marketing & communication team to develop and bring to life content strategies that support brand campaigns, promotions, and product launches.
• Plan, coordinate, and execute shoots (indoor and outdoor) with models, beauty team, photographers etc.
• Do the fashion styling, outfit pairings for the photoshoot/videoshoot.
• Create engaging social media content (Reels, Instagram posts, behind-the-scenes etc).
• Stay on top of fashion, culture, and social media trends to keep the brand fresh and relevant.
• Ensure all content reflects the brand’s tone, voice, and marketing objectives.
• Maintain an organized library of content assets for marketing use.

Skills

• Strong creative eye for fashion styling, photography, videography and social media trends.
• Strong sense of visual storytelling and brand identity
• Knowledge of fashion trends.
• Comfortable directing models and coordinating shoots
• Strong time management, able to work in fast-paced, deadline-driven environments
• Bonus: Graphic design skills

Education & Background

• Degree or diploma in Fashion Image and Styling, Marketing, Digital Marketing or Fashion Business
• Equivalent experience in content creation for fashion, lifestyle, or retail brands.