Digital Marketing Executive

We are seeking a highly motivated and creative Digital Marketing Executive to lead and execute digital marketing initiatives across our diverse business sectors — incl. Construction (goods and token), Electrical Goods, and Travel Agency.

The ideal candidate will have a strong understanding of digital trends and strategies, with hands-on experience in managing social media, developing marketing plans, and executing campaigns that drive brand awareness, customer engagement, and sales conversions.

Key Responsibilities:

Digital Marketing & Strategy

• Develop and implement comprehensive digital marketing strategies tailored to each sector of the business.
• Plan and execute marketing campaigns across all digital platforms (Google, Facebook, Instagram, LinkedIn, etc.).
• Analyze market trends and customer behavior to inform campaign direction and messaging.
• Track, analyze, and report campaign performance using tools such as Google Analytics and Meta Ads Manager.

Social Media Management

• Manage daily operations of all company social media accounts.
• Create and schedule engaging content (text, image, video) for platforms including Facebook, Instagram, LinkedIn, and others.
• Grow and engage online communities through organic and paid strategies.
• Monitor and respond to comments, messages, and customer queries promptly.

Content Creation & Management

• Collaborate with internal teams and designers to create promotional materials and campaigns.
• Write compelling copy for ads, blogs, email campaigns, newsletters, and product descriptions.
• Maintain and update company websites and landing pages using CMS tools (e.g., WordPress, Wix).

Email Marketing & CRM

• Develop and manage targeted email marketing campaigns.
• Use CRM systems to manage customer journeys and lead nurturing processes.
• Segment mailing lists and personalize communication for higher engagement.

Advertising & SEO

• Plan and manage paid advertising (Google Ads, Meta Ads, etc.) within allocated budgets.
• Conduct keyword research and implement on-page/off-page SEO strategies to improve search rankings.
• Optimize campaigns for lead generation, brand awareness, and ROI.

Brand Management

• Ensure brand consistency across all digital touchpoints.
• Coordinate with relevant departments to ensure alignment of marketing strategies with business goals.

Requirements:

• Bachelor’s degree in Marketing, Communications, Digital Media, or related field.
• 2+ years of experience in digital marketing, preferably across multiple sectors.
• Proven experience in social media management, content creation, and digital advertising.
• Strong knowledge of SEO, Google Ads, Facebook Ads, and analytics tools.
• Proficient with marketing tools such as Canva, Mailchimp, Meta Business Suite, Google Analytics, and CRM platforms.
• Creative mindset with excellent written and verbal communication skills.
• Ability to multitask and manage time effectively across different business units.

Preferred Skills (Optional but Valuable):

• Graphic design skills (Photoshop, Illustrator, Canva)
• Video editing and content creation (Reels, Shorts)
• Basic HTML or website maintenance skills
• Experience with eCommerce or booking systems (particularly for travel)

What We Offer:

• A dynamic and collaborative work environment
• Opportunities to work on varied projects across multiple industries
• Career growth and learning opportunities
• Competitive salary and performance-based incentives