C. Key Responsibilities

Marketing Automation

• Create automated marketing workflows in line with defined marketing campaigns
• Manage databases, segments and processes in line with data privacy best practices and regulations
• Monitor and analyse the performance of automated marketing activities and produce campaign reports
• Optimise workflows to improve the efficiency and effectiveness of the marketing programme

Digital Content Creation

• Use best practices to create high-quality content relevant to the audience
• Develop engaging and relevant content for digital channels (email, social media, display advertising, etc…) and website to drive campaign success
• Ensure consistency in brand messaging and visual identity across all digital platforms.
• Collaborate with the design services supplier to create compelling digital marketing materials.

Competitor Analysis and Reporting

• Conduct regular competitor analysis to identify market trends and opportunities
• Prepare regular competitor analysis reports on competitor activities
• Produce competitors' battlecards for key competitors
• Provide ad hoc reports as required to inform strategic decisions

Translation

• Simple translation of content from English to French and French to English for email campaigns
• Coordination of extensive and technical translations with external translators or using technological tools

Events Support

Support the planning and execution of events across MEA. These include:

• Trade events and conferences (in-person and virtual)
• Webinars
• Clients and prospects events
• Joint events
• Internal conferences

Marketing Support and Administration

• Coordination of end-to-end process for content production
• Coordination with internal and external stakeholders for marketing campaigns
• Managing relationships and timelines with suppliers and agencies
• Handle administrative tasks in relation to jobs performed by suppliers and agencies
• Provide support in day-to-day marketing activities as needed.
• Collaborate with cross-functional teams to achieve marketing objectives.

D. Job Profile

Required Skills and Knowledge

• Proficiency in using marketing automation platforms (e.g. Eloqua, HubSpot, Marketo)
• Strong writing and editing skills, with experience in creating content for various channels
• Knowledge of brand management and visual identity principles
• Ability to conduct thorough market research and competitor analysis
• Experience in preparing detailed reports and providing actionable insights
• Skills in managing relationships with external partners and suppliers
• Understanding of digital marketing strategies and tools
• Ability to manage multiple projects simultaneously and meet deadlines
• Excellent verbal and written communication skills
• Strong analytical and problem-solving abilities
• Proficient with MS Office products (Excel, Word, PowerPoint, Teams)
• Skills with design software like Canvas, Adobe Express, Adobe Acrobat Professional, InDesign, and Photoshop Digital will be an advantage
• Web CMS (SiteCore) skills and SEO skills are desirable
• Previous experience with CRM softwares (SFDC) will be an advantage

Required Competencies

• Attention to Detail: Meticulous in ensuring accuracy and consistency in all marketing materials
• Creativity: Innovative thinking to develop engaging content and campaigns
• Team Collaboration: Ability to work effectively within a team and collaborate with cross-functional departments
• Adaptability: Flexibility to adapt to changing market conditions and priorities, handle complex work situations with diplomacy, and produce effective outcomes in a fast-paced environment.
• Proactivity: Initiative to identify opportunities and take action or propose new ideas without waiting for direction
• Customer Focus: Understanding of customer needs and preferences to tailor marketing tactics
• Organisational Skills: Strong organisational skills to manage tasks and projects efficiently
• Results-Driven: Focused on achieving measurable outcomes and driving business growth
• Resilience: Ability to handle pressure and bounce back from setbacks
• Cultural  Awareness: Ability to work in a multicultural and global environment
• Communication: Ability to communicate clearly and effectively, both verbally and in writing
• Learning: Must be a fast learner with an entrepreneurship mindset
• Independence: Ability to work independently with little supervision

Required Qualifications

• Bachelor’s degree in marketing, communication or any other related field

Required Experience

• 2 - 5 years past experience in marketing and communications - ideally within a B2B environment
• Hands-on experience with creation of content for digital channels for B2B services industry
• Prior experience in a digital marketing environment is essential
• Prior experience working in international and multicultural environments
• Prior experience in agencies or other fast-paced environments is essential
• Proven experience in working on marketing automation campaigns