Content & Digital Media Specialist

Phydra is seeking a talented and creative Content & Digital Media Specialist to produce compelling visual and written content across all our digital platforms.

Key Responsibilities:

Content Creation & Design

• Create engaging content for social media (Instagram, Facebook, TikTok, LinkedIn), email, and web banners.
• Design product visuals, stories, and promotional materials using Canva and Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro).
• Develop and maintain monthly content calendars aligned with sales campaigns and seasonal promotions.
• Edit and produce short-form videos (e.g., reels, BTS clips, product tutorials).

Product-Driven Storytelling

• Work with the team to transform product features into creative and compelling narratives.
• Understand Phydra’s product portfolio and present it in a way that resonates with our target audience.
• Participate in the creation and rollout of series like "Inside Phydra," showcasing stores, staff, and featured products.

Platform Management & Execution

• Schedule and publish content using Meta Business Suite, TikTok tools, and email platforms.
• Ensure visual and tonal brand consistency across all platforms.
• Identify and implement trending content formats and platform best practices.

Required Skills & Experience:

• 3+ years’ experience in content creation, digital marketing, or social media management.
• Proficiency in Canva and Adobe Creative Suite (especially Photoshop, Illustrator, Premiere Pro).
• Strong portfolio with social content examples.
• Excellent writing and editing skills (English required, French/Creole a plus).
• Ability to manage multiple projects and meet deadlines.

KPIs & Success Metrics:

• Consistent weekly content output across all key platforms.
• Engagement growth (likes, shares, comments, saves).
• UGC development and reposting.
• Visual quality and alignment with campaign goals.
• On-time delivery of seasonal and promotional content.

Why Join Phydra?

• Be part of one of Mauritius’s leading beauty and wellness retail brands.
• Work in a dynamic, creative environment where ideas matter.
• Develop your digital marketing career with strong mentorship.

To Apply:
Send your CV, portfolio, and a short note about why you would be a great fit.
Subject: Application – Content & Digital Media Specialist