Brand Executive

Supports the Brand Marketing Manager in developing and executing strategies to grow brands. Contributes to planning, budget management, and delivering impactful campaigns. Uses consumer insights and collaborates with teams to drive brand relevance, equity, and profitability.

• Key Responsibilities

  Strategic Planning & Brand Development

  • Support brand plans using consumer insights, market analysis, and performance data
  • Identify growth opportunities through trend and competitor analysis
  • Assist in developing tactical plans aligned with brand strategy

  Visuals & Toolkit Execution

  • Coordinate rollout of marketing materials in line with brand guidelines
  • Support toolkit implementation and timely delivery to execution teams

  Consumer & Market Insights

  • Gather and apply consumer and trade insights to campaigns and positioning
  • Monitor trends, competitors, and market dynamics to inform decisions
  • Share insights to drive consumer-centric thinking across teams

  Performance & ROI

  • Track marketing spend and evaluate brand performance (volume, share, equity)
  • Support measurement activities and apply learnings to improve effectiveness
  • Contribute to budget tracking to ensure efficient resource use and ROI

  Cross-functional Collaboration

  • Work closely with sales, finance, supply, and production teams
  • Support demand and budget forecasting
  • Coordinate timelines, approvals, and execution across departments

  Agency & Partner Management

  • Develop clear briefs aligned with global frameworks
  • Monitor agency outputs and ensure delivery against timelines and objectives
  • Support performance reviews and contract discussions

  Marketing Execution & Quality Control

  • Review creative work for brand alignment and consumer relevance
  • Ensure consistency and quality across all touchpoints

  Budget & Reporting

  • Manage campaign budgets and related documentation (POs, invoices, etc.)
  • Deliver monthly performance reports and executive updates
  • Support tracking of category and financial KPIs

  Execution Excellence

  • Manage timelines and day-to-day campaign delivery
  • Oversee rollout of visuals, POS materials, and toolkits
  • Proactively resolve execution issues