Marketing & Communications Officer

In this role, you will be responsible for developing and implementing a comprehensive marketing and communications strategy to drive brand awareness, generate leads, and support the company's overall business objectives. You will be a strategic thinker with excellent communication skills.

Mission

GPO Limited, a subsidiary of a leading Audit and Consulting group, is a well-established Business Process Outsourcing (BPO) company in Mauritius. We are looking for a passionate and creative Marketing & Communications Officer to join our growing team.

About the Role:

In this role, you will be responsible for developing and implementing a comprehensive marketing and communications strategy to drive brand awareness, generate leads, and support the company's overall business objectives. You will be a strategic thinker with excellent communication skills.

Responsibilities

• Develop and implement a comprehensive marketing and communication strategy to promote GPO Limited's brand.
• Manage and create high-quality marketing materials, including flyers, newsletters, presentations, and website content.
• Create engaging social media content, including graphics, videos, and animations using tools like Canva, Flexclip, or Capcut.
• Oversee media relations and develop strategies to secure positive media coverage for GPO Limited.
• Organize and manage events, trade shows and presentations to promote GPO Limited's brand awareness.
• Develop and maintain relationships with key industry contacts and media outlets.
• Track and analyze marketing and communication performance metrics and report findings to management.
• Stay up to date on the latest marketing trends and technologies within the BPO and financial services industries.
• Any other related responsibilities.

Qualifications

• Bachelor’s degree in marketing, Communications, or a related field.
• Minimum of 5 years of experience in a marketing or communications role.
• Excellent written and verbal communication skills both in French and English.
• Proven ability to develop and manage marketing campaigns from conception to execution.
• Experience with social media marketing and content creation is a plus.
• Proficiency in design applications like Canva or similar tools is preferred.
• Experience with video editing tools like Flexclip or Capcut is a plus.
• Ability to work independently and as part of a team.
• Strong analytical and problem-solving skills.
• Excellent time management and organizational skills.

Benefits

• Continuous training
• Performance bonus
• Loyalty bonus
• Medical Insurance
• Pension plan