Channel Executive

The Channel Executive is responsible for developing, managing, and growing a defined portfolio of food service clients within an allocated geographical area.

Key Responsibilities

Territory & Portfolio Management

• Manage a clearly defined geographical territory with an allocated customer portfolio.
• Ensure regular and structured coverage of all assigned clients.
• Build strong relationships with chefs, purchasers, owners, and decision-makers.
• Maintain up-to-date client records and visit plans.

Sales Development

• Drive sales growth within the assigned portfolio (volume, value, and mix).
• Execute company pricing, promotions, and commercial policies.
• Identify opportunities for range expansion, upselling, and new product listings.
• Convert inactive or low-performing accounts into active customers.

Market Coverage & Execution

• Implement structured call cycles to improve market penetration.
• Ensure proper product visibility, availability, and execution at customer level.
• Actively prospect and onboard new food service customers within the territory.
• Represent the company professionally in the market.

Customer Relationship & Service

• Act as the main point of contact for assigned customers.
• Follow up on deliveries, service issues, and customer feedback in coordination with internal teams.
• Build long-term partnerships through consistent engagement and reliability.

Reporting & Administration

• Prepare regular sales and activity reports.
• Maintain accurate CRM data and customer information.
• Share market intelligence, competitor activity, and customer insights with management.

Key Performance Indicators (KPIs)

• Sales growth per territory
• Number of active customers
• Coverage rate (visits vs plan)
• New customer acquisition
• Product mix and range penetration
• Customer retention and satisfaction

Required Experience & Skills

Experience

• 2–5 years’ experience in food service, FMCG, or B2B sales.
• Experience managing a customer portfolio in a field sales role.

Skills & Competencies

• Strong organisational and territory management skills.
• Good negotiation and selling capabilities.
• Excellent interpersonal and communication skills.
• Ability to work independently in the field.
• Results-oriented with strong execution discipline.
• Comfortable using basic sales tools (CRM, reports, tablets).

Qualifications

• Diploma or Degree in Sales, Marketing, Hospitality, or related field (preferred).
• Valid driving licence.

Personal Attributes

• Energetic, proactive, and disciplined.
• Customer-focused with a commercial mindset.
• Willing to learn and grow within the organisation.
• Able to adapt to structured processes and performance tracking.

What We Offer

• Competitive remuneration package with performance incentives.
• Structured territory and portfolio ownership.
• Training and development opportunities.
• Career progression within the Food Service and Commercial teams.
• A role with real impact on market coverage and business growth.