Brand Manager / Brand Executive

We are seeking a strategic and creative Brand Manager / Brand Executive to lead brand development efforts. You will establish brand strategy, ensure message consistency, oversee campaigns, and analyse performance to grow brand equity and customer engagement.

• Acting as the custodian of the brand, leveraging data-driven insights to uncover opportunities for growth while preserving the brand’s core strength and identity.
• Independently manage a portfolio of products.
• Developing and executing comprehensive omnichannel marketing plans, including pricing strategies, promotional campaigns, and market activations, to achieve brand and commercial objectives.
• Collaborate with sales teams to engage, inspire and galvanise the latter around the brand vision and ensure that targets are met.
• Oversee budgets, ROI analysis, and performance tracking.
• Collaborate with internal teams and external partners.
• Analyse consumer and competitors behaviours and market trends.
• Ensure timely sales and marketing reporting to management and suppliers.