A versatile and data-driven digital strategist responsible for developing and managing end-to-end digital strategies that meet business and marketing objectives. This role requires a strong understanding of digital ecosystems, strategic planning, and execution.

Roles:

• Lead the development of digital strategies for assigned clients.
• Translate client business goals into clear digital roadmaps and campaign plans.
• Work cross-functionally with creative, media, accounts, and production teams to deliver cohesive strategies.
• Conduct and present competitive research, audience analysis, and digital trends.
• Develop and present strategic proposals, media plans, and campaign frameworks.
• Oversee campaign performance, providing analysis and optimisation recommendations.
• Guide junior strategists and interns on strategic best practices and execution.
• Ensure strategic integrity is maintained across all client deliverables.
• Take ownership of campaign reporting and client presentations.
• Participate actively in strategic brainstorming sessions and innovation initiatives.