- Develop and maintain a long term social media plan aligned with sales goals - Create engaging content on social media - Enhance brand awareness through consistent messaging and daily posts

Marketing

• Assisting PR & Marketing Manager in the creation and production of hotel-specific photography and videography.
• Support in research and identifying potential opportunities for the resort and brand.
• Evaluate marketing opportunities and create plans and strategies to achieve set goals.
• Assist to map, structure, and analyze online potential consumers and behavioral aspects in, but not limited to, the local market.

Marketing Communications

• Make sure that the content and images on the hotel’s website are always accurate and up-to-date, with the guidance of the PR & Marketing Manager.
• Regular audits of the hotel content on the website.
• Draft Newsflash/Newsletters to communicate about the hotel news/happenings, but not limited to, the internal group.
• Internal updates on hotel events and regular audits of hotel content on Collectively.
• Support the maintenance of the IPTV and Promo Flyers.
• Make sure that the content and images on the LUX* APP are always accurate and up-to-date.
• Implement and update all events happening in the resort on the LUX* APP.
• Ensure that appropriate departments promptly address all chat requests.

Social Media Management

• Build, develop, execute and maintain a fully integrated social media plan on a long-term basis, based on commercial objectives, aligned with the Sales & Marketing Plan, with the guidance of the PR & Marketing Manager.
• Create compelling and engaging social media content for, but not limited to all accounts on Instagram, Facebook, and Tiktok.
• Boost brand awareness, assure consistent brand message, and leverage social media activity by creating visually appealing creatives and posting regularly on, but not limited to the above-mentioned channels.
• Paid advertising, post boosting and running contests for hotel channels.
• Customer care – Guests’ inbox, reviews, and comments management on hotel channels.
• Track the hotel’s social media performance and share feedback with the E-Commerce Marketing team and/or the Marketing Communication team at the Regional Headquarters.
• Keep up-to-date and identify emerging relevant social media platforms, social media trends, and/or any relevant opportunities to ensure maximum exposure for LUX* Grand Gaube.
• Monitor relevant competitors’ social media and marketing campaigns to proactively leverage marketing strategy based on current trends, and compile compelling and relevant reports.

Public Relations

• Coordinate press/influencer prior to and during visits including, but not limited to, creating itineraries, conducting site inspections, and reporting while being closely assisted by the PR & Marketing Manager.
• Review, correct, and if needed write press releases in English and French.
• Liaise with PR agencies, journalists, and other partners when needed to distribute information, additional details, answer to/review written interviews, and more.
• Hotel-specific press clippings collation for the month-end report.