Social Media Coordinator

Role Purpose: To act as the face and voice of the APTIS Group and its affiliated brands, overseeing all online community communications and implementing social media strategies that enhance APTIS brands’ online visibility, engage the target audience, and achieve marketing objectives.

Duties & Responsibilities:

• Setting and implementing social media marketing and advertising strategies and campaigns across various platforms to align with marketing strategies
• Create and curate content for social media posts, including text, images, and videos, blog posts
• Monitor and engage with social media audience to reach KPIs (i.e Engage with followers, respond to queries in a timely manner, and monitor customer reviews)
• Stay up-to-date with the latest social media trends, audience preferences, tools, and best practices
• Organize and participate in events to build community and boost brand awareness
• Collaborate with other teams to ensure brand consistency and that social media campaigns are aligned with overall marketing initiatives (i.e working with graphic designers, copywriters, video editors, sales managers etc)
• Monitor social media metrics and analytics and prepare reports on campaign performance.
• Create appropriate and relevant content for group and clusters web sites.
  Website management – web design, web content, web update
  Website audit – measure web traffic and monitor SEO /SEA
• Coordination between web developer and BU’s
• Establish our multi-brands’ online presence and identity
• Develop and maintain a content calendar and social media planning across all platforms
• Attend events and produce live social media content
• Supervision and coaching of the Junior Social Media Coordinator 

Qualifications & Experience

• Bachelor’s Degree in Digital Marketing, Marketing, Communications, or any related fields
• At least 2 years proven experience as a community manager, social media specialist or similar work experience
• Experience launching community initiatives
• Hands on experience with social media management for  a portfolio of communities across multiple brands
• Excellent knowledge of social media platforms such as Facebook, Instagram, LinkedIn, Twitter and Tiktok
• Experience in using social media management software solutions, web analytics (Google Analytics), email campaign tools like MailChimp, Meta Business Suite

Knowledge and Technical Competencies:

• Knowledge of online marketing trends, techniques and channels.
• Excellent verbal communication skills
• Excellent writing skills in English, French & Creole
• Ability to interpret website traffic and online customer engagement metrics
• Ability to identify and track relevant community metrics
• Understanding of SEO, web traffic metrics, and email analytics

Behavioural Competencies

• Attention to detail and ability to multitask
• Ability to work collaboratively and meet deadlines in a fast-paced environment
• Organisational skills
• Analytical skills
• Good-time management

Interested candidates should send their application not later than the 22nd July 2025.

The Management reserves the right to call only the best candidates to participate in the recruitment exercise and not to make any appointment following this advertisement.