Sales Representative

Sales Representative

Key / Primary Responsibilities

Customer Relationship Management

• Provide outstanding customer service at all times.
• Follow up on deliveries, returns, and refunds (order taking handled by Retail Sales Merchandisers).
• Ensure client stock levels are monitored and managed effectively.
• Visit all customers according to the approved route schedule.
• Act as a solution provider by handling client complaints within 24 hours.
• Focus on client acquisition and retention.

Account Management

• Manage and develop a client portfolio.
• Monitor sales figures per brand on a monthly and yearly basis and identify customer needs.
• Ensure listing of existing and new product lines within the portfolio.
• Monitor debtors, credit terms, and credit limits with proper risk assessment.
• Identify and seize business development opportunities
• Monitor merchandising standards, visibility, and compliance with commercial agreements.
• Plan, organize, and implement end-of-month and ad-hoc promotions, followed by proper debriefing and reporting in line with company standards.
• Ensure strict adherence to sales procedures and processes.
• Follow up on trade activations on the shop floor according to Brand Manager guidelines and planograms.
• Maintain profitability by managing expenses efficiently, including discounts, advertising/donations, vehicle usage, and fuel consumption.

Secondary Responsibilities

• Report market activity and competitive intelligence to management.
• Demonstrate strong team spirit and collaboration with Trade Marketers, Merchandisers, and other stakeholders involved in the sales process.

Education & Experience Requirements

• HSC or Diploma in Commercial field.
• Minimum 3 years’ experience in a similar role.
• Proficiency in Microsoft Office tools (Word, Excel, PowerPoint).
• Excellent written and verbal communication skills in English and French.

Personal Competencies

• Strong sense of accountability and decision-making.
• Ability to build and maintain long-term customer partnerships.
• Analytical and solution-oriented mindset with the ability to develop strategies and execute marketing actions (promotions, animations, product visibility)
• Ability to work independently and as part of a team.
• Excellent interpersonal and communication skills.