Retention & Promotions Specialist

Synergy360 is looking for a Retention & Promotion Specialist to join our online entertainment team. In this role, focus is on keeping customers engaged, managing loyalty programs & designing targeted promotions. Are you passionate about online entertainment, marketing, and customer satisfaction?

At Synrg360, we are dedicated to empowering businesses through our specialized services in customer support, marketing, and strategic consulting. Our mission is to help you build strong, lasting relationships with your customers, drive your brand’s growth, and position your business for long-term success.

With a passion for excellence and a commitment to your success, Synrg360 stands out as a trusted partner in your business journey. Our holistic approach ensures that every aspect of your business, from customer interactions to marketing initiatives and strategic planning, is aligned with your vision and goals. Let us help you unlock your full potential and achieve extraordinary success.

Job responsibilities:   

• Retention Strategy: Develop and implement comprehensive retention strategies to keep players engaged and loyal to the services.
• Promotions Management: Design, execute, and manage targeted promotions and campaigns to drive customer engagement and increase activity.
• Loyalty Programs: Participate to the development and management of loyalty programs to reward customer loyalty and enhance the overall customer experience.
• Data Analysis: Analyze customer data and behavior to identify trends and opportunities for improving retention and engagement strategies.
• Segmentation: Use or define segments of the customer base to create personalized retention and promotion campaigns tailored to different client groups.
• Campaign Monitoring: Monitor the performance of retention and promotional campaigns, making data-driven adjustments to optimize results.
• Collaboration: Work closely with all the marketing, product, and customer support teams to ensure a seamless and integrated approach to customer retention.
• Reporting: Prepare regular reports on retention metrics, campaign performance, and key insights to inform strategic decisions.

Daily Tasks:

• Develop and plan retention campaigns and promotions based on customer data and trends.
• Monitor and analyze customer activity and engagement to identify opportunities for improvement.
• Create and execute personalized communication plans to engage and retain customers.
• Collaborate with the marketing team to align retention strategies with overall marketing goals.
• Analyze the effectiveness of campaigns and promotions, making data-driven adjustments as needed.
• Manage the loyalty program, ensuring it is attractive and rewarding for customers.
• Prepare and present reports on campaign performance, retention rates, and customer satisfaction.
• Respond to customer feedback and adjust strategies to enhance the customer experience

Key Performance Indicators (KPIs):

• Retention Rate: Measure the percentage of customers retained over a specific period.
• Customer Lifetime Value: Track the total revenue generated by customers over their tenure.
• Engagement Rate: Monitor the frequency and quality of interactions with promotional campaigns.
• Promotion Redemption Rate: Track the percentage of customers who redeem promotions and offers.
• Churn Rate: Measure the rate at which customers stop collaborating and engaging with the services.
• Campaign ROI: Calculate the return on investment for retention and promotional campaigns.
• Customer Satisfaction Scores: Collect and analyze feedback from customers to gauge satisfaction levels.

Requirements:

• 2–3 years of experience in Retention, CRM, or Promotions roles (online entertainment experience preferred).
• Proven experience managing customer retention campaigns, loyalty programs, and promotions.
• Strong analytical skills to interpret customer data and optimize campaigns.
• Familiarity with CRM and CMS tools, and knowledge of marketing, content, and social media strategies.
• Ability to design engaging promotions, personalized campaigns, and assist with content strategy (style guides, tone-of-voice).
• Excellent communication, project management, and collaboration skills.
• Detail-oriented, proactive, and data-driven, with a focus on continuous improvement.
• Experience with campaign performance metrics (retention rate, LTV, churn, ROI) is a plus.

We offer:

• Health Insurance 
• Lunch Allowance 
• Paid leaves
• Other benefits as per company benefit plan