The Commercial Manager (RETAIL) is a critical cross-functional role responsible for Sales dept management, accurate forecasts, aligned procurement schedules, controlled cash flow, and efficient import logistics.
Key Responsibilities:
Sales Team Management
o Drive the commercial RETAIL targets for the company and ensure consistent achievement through effective planning and execution.
o Execute strategies for talent acquisition, employee development, and retention.
o Lead, inspire, and develop high-performing commercial teams, ensuring clear communication and alignment with company objectives.
o Ensure the RETAIL Sales Team have clearly defined performance targets, KPIs, structure and support to achieve their goals, deadlines and responsibilities.
o Ensure the RETAIL Sales Team meets performance targets and KPIs.
o Ensure the RETAIL Sales Team build and maintain strong relationships with key customers, distributors, and retailers to maximize sales and market penetration.
o Drive communication, monitoring, mentoring and training of RETAIL Sales Team.
o Proactively analyze Sales, develop insights and react to changing global and local market conditions, customer behaviors, macro-economic factors that are relevant to the business.
o Mentor team members to drive accountability, high engagement, and personal growth.
Sales Forecasting & Demand Planning
o Develop and maintain accurate, rolling sales forecasts in collaboration with the Sales team using rate-of-sale analysis, promotional calendars, seasonal factors, and historical data.
o Ensure forecast accuracy through regular reconciliation against actuals and market dynamics.
o Provide visibility to leadership on demand shifts, forecast risks, and assumptions.
Procurement Planning
o Convert demand forecasts into detailed procurement plans, aligned with supplier lead times, minimum order quantities, shipment schedules, and stock holding targets.
o Work with the Procurement team in South Africa to place and manage orders based on the approved procurement schedule.
o Monitor supplier performance and flag any risk of stockouts or overstocking.
o Maintain a central overview of shipment status, including ETAs, documentation, and clearance readiness.
o Oversee the tracking of all placed orders through to delivery in Seychelles, coordinating with procurement, freight forwarders, and customs agents.
Cash Flow Forecasting
o Collaborate closely with the Finance team to build forward-looking cash flow forecasts tied to procurement schedules, payment terms, and shipment timelines.
o Support the Finance function with procurement and logistics inputs into monthly, quarterly, and annual financial planning.
o Track and report on actual cash outflows related to procurement versus forecasts.
Pricing Management
o Collaborate with Sales, Procurement, and Finance to maintain and update pricing models.
o Monitor landed cost changes (e.g., exchange rates, shipping, duties) and assess pricing implications.
o Ensure pricing remains aligned with business strategy, margin targets, and cost fluctuations.
o Provide pricing recommendations based on forecasted and actual cost inputs.
Reporting & Business Insights
o Own and produce regular reporting on:
a. Sales forecasts and actuals
b. Procurement activity
c. Inventory status
d. Shipment tracking
e. Cash flow forecasts
f. Pricing impact analyses
o Provide clear, actionable insights to management
Minimum Requirements for the role:
Skills & Experience:
o Minimum 7 years’ experience in Sales Management, supply chain planning, demand forecasting, or commercial operations within a wholesale or distribution organization concerned with the supply of perishable foods products specifically to hotels, restaurants, cafes, bars, and catering companies (RETAIL) industry.
o Strong experience with landed costs calculation, product pricing strategies and supplier cost structures.
o Experienced in import/export processes, customs and shipping procedures.
o Demonstrated ability to build cash flow models and manage procurement timelines; managing cross-functional planning processes that span Sales, Finance, and Procurement.
o Advanced Excel and strong competency in ERP, reporting, or planning tools.
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