Marketing and PR Manager

Shanti Maurice Resort & Spa is currently seeking for dynamic, motivated and talented "Marketing and PR Manager" to join its team. If you are looking for an exciting challenge, this opportunity is just for you!

Key Responsibilities

Marketing Strategy & Campaigns

• Develop and implement integrated annual marketing and PR plans, blending online and offline tactics to boost visibility and occupancy.
• Coordinate with Sales, Spa, F&B, and Operations teams to align campaigns and promotions with commercial objectives.
• Manage marketing collateral—from brochures and digital content to signage and newsletters—ensuring brand consistency.

Brand & Digital Management

• Serve as brand guardian: ensure all content, messaging, and campaigns reflect brand identity.
• Oversee website updates, OTA listings, email campaigns, and metasearch ads to maximize reach.
• Manage social media strategy and execution, drive engagement, monitor online reputation and grow loyalty.

Public Relations & Media

• Build and maintain strong relationships with media, influencers, and agencies. Draft and release press kits, press releases; organize media visits and events.
• Act as press liaison and spokesperson to shape public perception and coverage. Support influencer and press event activations.

Performance Monitoring

• Track campaign effectiveness through KPIs (ROI, engagement, occupancy uplift) and generate performance reports.
• Conduct market research, competitor analysis, and market trends benchmarking to inform strategy.

Budget & Vendor Coordination

• Manage the marketing budget; liaise with agencies, vendors, and suppliers to secure collateral and campaign execution.

Internal Communications & Support

• Support internal communication via newsletters, internal updates, and guest-facing content.
• Collaborate with regional and corporate marketing teams to ensure message alignment and strategic continuity.

Qualifications & Experience

• Education: Bachelor’s degree in Marketing, Communications, PR, Hospitality.
• Experience: 3–5 years in marketing/PR, preferably within luxury hospitality and resort experience preferred.
• Skills:
• Strong written and verbal communication in English (French a plus).
• Proficiency with marketing tools—content management system, analytics platforms, social media, email marketing, creative design tools.
• Attributes: Organized, proactive, creative, team-oriented, with a flair for storytelling and luxury branding.