Marketing Lead

The Marketing Lead supports the Marketing Manager in the implementation of the overall strategy. He/She assists in executing the strategic vision and takes direct ownership of various operational and project-based marketing tasks.

Job Summary 

The Marketing Lead supports the Marketing Manager in the implementation of the overall strategy. He/She assists in executing the strategic vision and takes direct ownership of various operational and project-based marketing tasks.

Duties & Responsibilities

Support in Strategy Execution

• Assist the Marketing Manager in rolling out the mall's marketing strategy.

• Ensure the timely and effective implementation of marketing action plans.

Marketing Campaigns & Implementation

• Execute marketing campaigns across multiple channels (digital, print, on-site).

• Create or oversee the creation of communication materials (posters, newsletters, etc.) for events, announcements, promotions, and mall advertising.

• Manage and schedule social media activity with the social media service provider.

Events Coordination

• Support the planning and execution of mall events.

• Select and coordinate with vendors, manage logistics, and oversee event communication.

• Ensure smooth on-site delivery during events.

Communication

• Create or oversee the creation of promotional materials (e.g., posters, brochures, newsletters).

• Maintain brand consistency across all public-facing content.

Tenant Relations

• Engage with tenants to promote their involvement in mall activities.

• Provide them with marketing tools and support.

• Conduct regular meetings to understand their needs and performance.

• Prepare and share reports following meetings with tenants.

Exhibitions

• Coordinate bookings for promotional or exhibition areas.

• Manage the administrative process and communication with exhibitors.

• Coordination with the Facilities team for installation or dismantling.

• Update schedules and tracking tables for requests and bookings.

Reporting

• Track and analyse the performance of campaigns and marketing actions.

• Provide regular reports with insights and recommendations.

• Monitor visitor footfall daily and monthly; identify trends and suggest corrective measures if needed.

Other Duties

• Any other cognate duties as may be necessary in the circumstances and/or required by the employer.

Minimum Requirements

• Bachelor degree in marketing.

• Proven experience in marketing, preferably in retail or shopping mall environments.

• Strong understanding of digital marketing strategies and tools.

Required Skills

• Excellent oral and written communication skills.

• Ability to handle and own multiple projects.

• Excellent administration and organization skills.

• Ability to negotiate.

• Ability to work well under pressure.

• Should be flexible, and willing to work odd hours.

• Fantastic customer service ethic and high expectations for quality.

• High professionalism.

• Excellent coordination skills.

• Ability to work independently and collaboratively in a fast-paced environment.

• Creative thinker with strong analytical skills.

• Computer literate.