Marketing Executive (2615-ME)

Our client, a leading provider of IT infrastructure, cybersecurity, application software and digital solutions in Mauritius, is looking for a Marketing Executive to join its team.

The successful candidate will be responsible for planning and executing marketing campaigns, managing digital channels, coordinating events, and driving brand visibility through media and PR initiatives.

Responsibilities:

Marketing (B2B):

• Lead the planning and execution of the company's marketing campaigns and initiatives.
• Develop marketing activities to promote the company’s enterprise IT infrastructure, cybersecurity, application software and digital solutions.
• Produce marketing content including articles, case studies, campaigns, and thought leadership content.
• Coordinate events, seminars, webinars, and partner campaigns targeting corporate clients.

Retail Marketing (iShop Division):

• Support retail marketing campaigns and promotions targeting end customers.
• Assist with product launches, store activations, and seasonal campaigns.
• Coordinate in-store branding and marketing materials.
• Manage Marketing Funds and vendor relations.

Media & PR:

• Identify media opportunities and coordinate press releases, media interviews, and thought leadership content to increase the company’s visibility in the market.

Digital Marketing:

• Manage social media platforms and digital marketing campaigns.
• Create content for social media, email campaigns, and marketing communications.
• Support Google Ads and online advertising initiatives.
• Monitor and report on campaign performance.
• Events & Brand Management.
• Assist in organising corporate events, exhibitions, and product launches.
• Ensure marketing communications and partner brand guidelines.

Profile:

• Degree in Marketing, Digital Marketing, Communications, or related field.
• At least 3 to 5 years’ experience in a marketing role.
• Experience in B2B marketing, technology marketing, or retail marketing.
• Experience working with media, PR, or brand communications is an advantage.

Skills & Competencies:

• Strong understanding of digital marketing and social media.
• Experience with content creation tools such as Canva.
• Familiarity with email marketing platforms.
• Knowledge of CRM systems and lead generation.
• Ability to develop marketing content and media stories.
• Strong organisational and communication skills.
• Creative, proactive, and commercially minded.