Within the commercial team, be responsible and accountable for formulating, developing and executing a multi-platform marketing & communication plan inter alia :- ― Result-driven ― In line with corporate and brand direction ― Reflecting local priorities ― Based on market intelligence & surveys
Education, Knowledge, Skills and Experience
• Qualifications required to fulfil the role
Marketing or Communication master degree
Specialised certifications or qualifications in Merchandising, Digital and/or Market Research highly advantageous
• Specific Work Experience, Knowledge and Skills required to fulfil the role
Relevant experience 5yrs+ ideally in Marketing, Communication or Brand Management
Solid understanding of communication, marketing, digital marketing, advertising & PR principles
Excellent copywriter
Market intelligence and Go-to-Market strategy development experience
Previous exposure to international partners or brands and to use pre-existing marketing material and customise for local market
Experience with construction industry would be anadvantage
Action orientated. Ability to use own initiative to progress work.
Highly organised, analytical and inquisitive, with attention to detail
Assertive, well spoken with excellent verbal and written communication skills in French, English and Creole
Team player, Good interpersonal skills, Ability to develop good working relationships internally and externally
Ability to manage multiple projects and tasks effectively, plans well so deadlines are met, and quality output is maintained, with optimised resources
Numeracy and analytical skills. Ability to analyze and interpret relevant financial data
Highly creative and full of ideas
Resilient, able to work under pressure, accepting criticism and dealing calmly and effectively with his/her stress situations
Key Accountabilities
Marketing & Communication (external)
Market intelligence and market surveys, Go-to-Market strategy development
Formulate and implement marketing strategy
Deliver specific marketing campaigns for each brand, in co-operation with sales team to increase engagement and product knowledge among target markets
Conceptualise and deliver high-quality marketing collateral, provide Marketing support on product, pricing, promotion, communication etc
Ensure the most effective channels and tactics are used within stand-alone and on-going communications
Continuously measure the effectiveness of all marketing and communications campaigns against ROI and specific KPI’s and make changes where appropriate
Achieve marketing objectives in line with LRP & Budget
In charge of product launches, customer and brand events
In charge of digital marketing initiatives and social media platforms
Develop merchandising, roadshows, trainings
Press relations
Manages vendor and consultant relationships including metrics and reporting
o Branding
Actively participate in the formulation of brand plan
Implement brand plan in line with overall brand positioning to ensure consistency and amplification of messaging
Ensure adherence to graphic charter, acts as brand liaison to the organisation to ensure consistent brand voice, vision, and aesthetic are achieved
o Sustainability & Corporate social initiatives
Contribute to Sustainability & Corporate social initiatives
o Strategy & Leadership
Participate in the commercial strategy to advance the company’s vision, mission and objectives as well as to promote revenue, profitability and growth
Formal & informal meetings with Senior Management
Create and lead according to the culture and values of Saint-Gobain
Create an environment built on trust, open and transparent communication, innovation and pro-active behaviours
o Corporate Governance
Drive adherence and compliance to all legislative requirements, Principles of Conduct & Action, Corporate Governance and Internal Control Reference Framework
All such duties and/or activities assigned by Management / Board as and when required.
Major challenges
Dynamic and evolutive digital/data environment
Marketing & Communication to complete its evolution towards Digital trade
Multi-brand environment
Construction products requiring technical Marketing & Communication
Competitors are more and more structured and sophisticated in terms of Marketing & Communication
Diversity of clients and targeted audiences (agencies, media, customers, sales colleagues, allcompany’s employees)
Local and export markets
Environment
Ambitious target: become the market leader in the Indian Ocean Region
Fieldwork required
Working within the Commercial team, daily interaction expected with sales
Increasing Competitiveness
Matrix Structure and Dual Reporting (local management & Group requirements)
Diverse cultures within the organization and the Group as a whole