Marketing & Communication Lead

Marketing & Communication Lead

Our client is looking to recruit a Marketing & Communication Lead to join their sales department. The ideal candidate will be reporting to the Sales Manager.

Position Objective

• Assist the Sales Manager in the delivery of his/her duties laying specific emphasis on digital marketing and traditional media management.
• Develop and implement communication strategies to enhance the organization’s external communication.
• Provide day-to-day marketing and communication support to the Sales Manager and team.

Responsibilities

Market Research and Analysis (Marketing Intelligence):

• Ensure positioning of products in retail outlets and prospecting.
• Accompany Sales team for visits.
• Conduct market research to understand industry trends, customer preferences, and competitor activities.
• Analyze market data to identify opportunities, threats and propose strategic insights.
• Use market insights to inform marketing strategies and campaigns.
• Contribute to business dashboards and executive reports

Brand Management:

• Develop and maintain the company's brand image and identity.
• Ensure brand consistency across all marketing channels and materials.
• Implement brand guidelines and standards.

Coordination:

• Coordinate marketing campaigns, ensuring timely and effective execution.
• Monitor campaign performance and adjust as needed.
• Events budget management.

Project Management:

• Coordinate events, launches, sponsorships, and activations
• Ensure timely follow-up and reporting on each marketing project
• Track effectiveness and ROI of each campaign
• Work with third-party providers (graphic designers, printers, agencies, etc.)

Collaboration:

• Assist in the development and execution of marketing plans and strategies.
• Assist in the budget preparation and sales presentations.
• Participate in monthly sales meetings and contribute insights.

Digital Marketing & Communication:

• Manage the digital platform of DMX in order to promote the brand and ensure visibility by:
• Developing clear communication plans and calendars for the year.
• Planning with concerned parties the post, products to be promoted.
• Respecting the planning.
• Assist in various digital marketing initiatives.
• Executing paid and organic campaigns to increase visibility and leads.

Content Creation:

• Create marketing support tools to assist the sales team (brochures, datasheets, pitch decks).
• Create and edit marketing materials, including promotional content, advertisements and product collateral.
• Develop engaging and persuasive copy for various marketing channels.

Communication:

• Plan as a team the events for the year.
• Develop, execute and oversee comprehensive communications strategies aligned with organizational goals.
• Ensure consistent messaging and branding across all communication channels.
• Develop engaging and clear communication materials.
• Assistance in internal communication including TV, notice boards, etc…

Health & Safety:

• Ensure that Health and Safety Policies and Procedures are documented and communicated to concerned parties (Employees and subcontractors) and that they are strictly followed.
• Ensure that Health and Safety remains the utmost priority for the department and sensitizes staff and employees regularly on its importance.
• Monitor Health and Safety norms and regulations

Qualifications

Basic Qualification / Education / Vocational Training:

Bachelor’s degree in communication, marketing or a related field.     

Minimum Experience:

3 to 5 years in a similar position

Desired Experience:

At least 3 years’ experience in the construction sector

Technical Competencies

The main areas based on the expectations of the management (as set in the section on KPIs below) are as follows:

• Knowledge of social media
• Marketing tools and techniques
• Marketing strategies
• Basic technical knowledge on products

Behavioural Competencies

• Creativity
• Innovation
• Communication skills
• Good overall attitude
• Capacity to deal with difficult situations
• Attention to details
• Good mastery of English and French (written and spoken)