Marketing Analyst

Adecco is an International HR and Consultancy firm. Our client, in the financial sector, is looking for a Marketing Analyst.

Our client, in the financial sector, is looking for a Marketing Analyst.

Reporting to the Marketing and Communication Manager, the successful candidate will be responsible to develop insights and best practices to effectively identify market segments for the effective delivery of marketing messages in view of achieving strategic objectives;

Main responsibilities:

• Gather, analyse and interpret information from research and build a base for marketing intelligence;
• Make recommendations and communicate findings to provide accurate support for both formal and ad hoc presentations, papers, and discussions;
• Develop and maintain data tracking and analysis to report results of the group’s and subsidiaries promotional efforts, client acquisition and retention efforts;
• Develop, in consultation with other key staff, comprehensive research programs and development planning, evaluation, and management reporting for the purpose of supporting the group’s strategic plan.
• Gather record and analyse data for all marketing and customers surveys from conception of questionnaires to results presentation;
• Monitor both competitor, external markets and own business performance including products usage to aid planning and decision making (quantitative and qualitative measures);
• Coordinate research, planning and evaluation projects with other departments, service providers, and external agencies for the purpose of sharing information, eliminating redundancy, and maintaining a clients’ focus;
• Be able to review local market conditions and those in East Africa, where we have subsidiaries.
• Participate in a variety of cross-functional meetings (e.g. workshops, committees, seminars, conferences, etc.) for the purpose of conveying and gathering information for the Group;
• Assist in implementation of data-driven marketing solutions, targeted marketing and improved customer interaction.
• Measure the effectiveness of programs and campaigns through surveys, mystery shopper and other survey tools; 
• Manage and maintain positive relationships with research partners / suppliers / customers / external sources;
• Report writing and administrative responsibilities;
• Any other cognate duties as delegated by Management.

Qualification:

• HSC or an equivalent qualification.
• Degree in Marketing and/or Communication or any equivalent qualification.
• At least 3 years relevant working experience in a similar position. Experience in customer surveys would be a requirement.
• Experience in the Insurance and/or Financial sector would be an advantage.

Candidate profile:

• Customer oriented, both external and internal customers.
• Excellent organisational and technical skills.
• Outgoing Personality and excellent communication skills (both verbal and written English + French).
• Result Oriented and have a positive attitude.
• Ability to work under pressure and tight deadlines.
• Fully conversant with MS Office Tools.