HubSpot Specialist

We are looking for a HubSpot Specialist to join our dynamic team and help optimize our marketing, sales, and customer service processes through the HubSpot platform.

Job Title: HubSpot Specialist

Location: Curepipe (hybrid)
Type: Full-time or Contract
Department: Marketing / Sales / CRM Operations

Job Description

We are looking for a HubSpot Specialist to join our dynamic team and help optimize our marketing, sales, and customer service processes through the HubSpot platform. As a key player in our CRM and marketing automation strategy, you will implement, customize, and manage HubSpot tools to enhance customer engagement, streamline workflows, and drive business growth.

Key Responsibilities

• Configure, implement, and optimize HubSpot CRM modules including Sales Hub, Marketing Hub, Service Hub, and CMS to meet business needs.

• Collaborate closely with marketing, sales, and customer service teams to understand their processes and translate them into effective HubSpot workflows and automations.

• Develop and manage inbound marketing campaigns, lead nurturing sequences, and customer lifecycle workflows to maximize lead conversion and retention.

• Analyze customer data to define segmentation, lead scoring, and performance metrics.

• Conduct training sessions and provide ongoing support to users to ensure effective adoption of HubSpot tools.

• Integrate HubSpot with third-party systems (via APIs or native connectors) to ensure seamless data flow and unified reporting.

• Create and maintain dashboards and reports to monitor KPIs and campaign performance.

• Identify opportunities for process improvement and revenue growth through enhanced use of HubSpot features.

• Stay up-to-date with the latest HubSpot updates, best practices, and industry trends.

Requirements

• Proven advanced knowledge of HubSpot platform (Sales, Marketing, Service Hubs) with hands-on experience in implementation and optimization.

• Strong understanding of CRM, marketing automation, and inbound marketing principles.

• Experience in managing campaigns, workflows, and lead management processes.

• Ability to analyze data and translate insights into actionable strategies.

• Excellent communication and training skills, capable of simplifying complex concepts for diverse audiences.

• Autonomy, proactivity, and leadership in managing projects and client relationships.

• Fluency in French and intermediate proficiency in English (oral and written).

• Bachelor’s degree in Marketing, Business Administration, IT, or related field, or equivalent professional experience.

• HubSpot certifications are a strong plus.

• Experience in agency environments or B2B sectors is an asset.

Preferred Skills & Assets

• Knowledge of HTML, CSS, Google Analytics, Google Tag Manager, and integration tools like Zapier.

• Experience with other CRM or marketing automation platforms (Salesforce Pardot, Marketo, ActiveCampaign).

• Familiarity with manufacturing or IT sectors.

• Training and coaching experience.

What We Offer

• Flexible working arrangements (hybrid, or on-site).

• Collaborative and innovative work environment.

• Medical after one year