Digital Marketing Officer

The Digital Marketing Officer is responsible for planning, developing and implementing all aspects of the digital marketing strategy to reach more people and build a stronger relationship with our audiences.

Responsibilities:

• Assist in the formulation of strategies to build lasting connections with our clients and the company's wider community.
• Implement digital marketing activities across a broad range of digital marketing channels.
• Plan and monitor the ongoing presence on social media by creating relevant and engaging contents.
• Prepare online newsletters and promotional materials and organize distribution through various online media channels.
• Coordinate the printing and production of magazines, leaflets, brochures etc. 
• Measure and report on performance of digital marketing efforts using a variety of Web analytics tools.
• Conduct research and keep up-to-date of the latest market trends.

Profile & Qualifications:

• Certificate, Diploma or Bachelor's Degree in Digital Marketing, Marketing, Public Relations, Mass Communication, or any other related field.
• Understand and experience with a wide range of marketing and communication approaches, storytelling and design online marketing collateral.
• Design and editing skills in video, audio and image editing programmes.
• Knowledge of marketing principles, brand management and effective social media techniques.
• Knowledge of web analytic tools.
• Organisation and interpersonal skills.
• Ability to work on multiple projects simultanoeusly. 
• Rigorous with an eye for details.
• Ability to deliver high-quality design work, efficiently and within considered timeframes. 
• A team player.

Experience:

• At least 3 years of experience in a Digital Marketing position or related function.
• Experience in B2C social media, Google Adwords and Search Engine Optimisation (SEO)/Search Engine (SEM).
• Experience in creative content writing and managing social media campaigns.