Digital Marketing Content Developer

Responsible for creating, managing, and optimizing engaging content across digital platforms to enhance brand visibility, attract target audiences, and drive business growth.

KEY RESPONSIBILITIES

1.Content Creation & Management

•Develop creative, compelling, and SEO-optimized content for websites, blogs, social media, newsletters, email campaigns, and digital ads.
•Produce multimedia content (graphics, short videos, reels, infographics, presentations, etc.) to enhance brand storytelling.
•Maintain a consistent brand voice and messaging across all platforms.

2.SEO & Analytics

•Implement SEO best practices to improve organic reach and ranking.
•Monitor campaign and content performance using analytics tools (Google Analytics, Meta Business Suite, etc.).
•Prepare reports and insights to optimize content strategy.

3.Community Engagement

•Manage and grow the company’s presence on social media channels.
•Interact with followers, respond to comments/messages, and foster online community engagement.

4.Collaboration

•Work closely with designers, photographers, videographers, and other team members to produce quality content.
•Liaise with external partners and agencies when necessary.

RESOURCE TO BE ALLOCATED

(Standard as allocated to all employees)

QUALIFICATIONS & EXPERIENCE

•Bachelor's degree in Marketing, Communication, Graphic Design or any equivalent related field.
•5 years of proven experience in the field.
•Strong knowledge of SEO, social media platforms, and digital marketing tools.
•Proficiency in graphic design and video editing software (e.g., Canva, Adobe Creative Suite, CapCut, Premiere Pro).
•Excellent writing, storytelling, and editing skills.
•Analytical mindset with ability to interpret data and adjust strategies accordingly.
•Creativity, attention to detail, and ability to work under tight deadlines.

COMPETENCIES

Required Skills
•Creative and strategic thinking
•Strong communication and interpersonal skills
•Adaptability to digital trends
•Project management and organizational skills
•Results-driven and innovative