Digital Marketer

Digital Marketer

Our client is seeking to recruit a Digital Marketer to join their team.

Responsibilities:

• To develop and execute comprehensive digital marketing and communication strategies to drive brand awareness, generate leads, and achieve business objectives.
• In-depth knowledge of digital marketing channels, tools, and best practices.
• Proficient in web analytics tools such as Google Analytics and marketing automation platforms.
• Familiarity with SEO principles, keyword research, and on-page optimization techniques.
• Create and execute digital marketing plans to increase brand visibility, website traffic, and conversions.
• Utilize market research and competitive analysis to identify digital marketing opportunities and trends.
• Write compelling copy that aligns with the brand voice and effectively communicates key messages to the target audience.
• Coordinate email marketing campaigns, including segmentation, content creation, automation, and analytics tracking.
• Oversee SEM campaigns, including keyword research, ad creation, bid management, and performance analysis.
• Manage social media platforms, develop engaging content, and implement paid social media campaigns.
• Monitor and analyze key performance indicators (KPIs) to measure the effectiveness of digital marketing/digital communication efforts.

Requirements:

• Bachelor’s degree in marketing or communications.
• Proven experience in digital marketing, preferably in a lead or specialist role.
• Certifications in digital marketing (e.g., Google Ads, Google Analytics) are desirable.
• Ability to work under pressure and meet tight deadlines.
• High degree of professionalism, confidentiality and creativity.
• Ability to work independently as well as part of a team.
• Strong organizational and time management skills.