CRM Specialist

Ya Technologies Ltd is one of the largest online gambling company in Africa. We offer a wide portfolio of betting opportunities and gaming products to thousands of customers across multiple African countries.

Role Overview

We are seeking a proactive and detail-oriented CRM Specialist to join our growing marketing team. This role is ideal for a professional with a strong foundation in customer retention, digital campaign execution, and CRM platform management.

The ideal candidate will have a passion for customer engagement, player journey design, and content localization. This role requires at least 2 years of CRM experience, strong skills in Microsoft Office and CRM platforms, and the ability to communicate effectively in both English and French.

Key Responsibilities

CRM Campaign Support

• Assist in creating, scheduling, and deploying CRM campaigns (email, SMS, in-app).
• Segment player databases based on behavior, activity, and preferences.
• Coordinate multilingual (EN/FR) content and campaign translations.

Content & Creativity

• Write and localize engaging campaign copy, subject lines, and promotional banners.
• Collaborate with design and marketing teams on seasonal offers and campaign calendars.
• Proofread all CRM content for clarity, tone, and accuracy.

Website & Player Journey

• Update and manage landing pages and promotional areas on the website.
• Monitor player lifecycle and optimize key journey touchpoints from registration to reactivation.
• Ensure a seamless, branded experience across all platforms.

Performance Reporting & Optimization

• Track CRM metrics such as open rates, CTRs, conversions, and player engagement.
• Support A/B testing and share insights to improve campaign performance.
• Maintain CRM dashboards and reports in Excel or integrated tools.

Tools & Process Management

• Maintain CRM databases and ensure data cleanliness and segmentation accuracy.
• Utilize tools such as Mailchimp, HubSpot, or similar for automation and scheduling.
• Create internal templates for campaign tracking, briefs, and documentation.