Brand Ambassador

• Face and voice of the brand in market and act as the ‘eyes and ears’ in trade.

Key Responsibilities

Trade & Outlet Management

• Visit 4–6 outlets daily, following an approved call schedule.
• Build strong relationships with outlet owners, managers, bartenders, and staff.
• Ensure Jägermeister SKUs are listed correctly and receive priority visibility on menus.
• Train bar staff on Jägermeister perfect serve, cocktails, and ice-cold shots.
• Identify and visit newly opened outlets to introduce Jägermeister.
• Support outlets to drive consumption and propose new activation ideas.
• Spend time in outlets during peak hours to support engagement and observation.

Visibility

• Implement POSM and maintain Look of Success visibility standards. Implement POSM in accordance with outlet segmentation and priority guidelines.
• Negotiate placement and ensure all visibility is maintained in excellent condition.
• Replace any missing or damaged POSM promptly.

Tastings, activations and collaborations

• Convert consumers through sampling and education.
• Ensure proper staff training on activation mechanics.
• Identify potential brand collaborations across music, fashion, cultural movements, and lifestyle categories
• Prepare proposals, monitor performance, ensuring KPIs and ROI targets are achieved

Competitor Analysis

• Track competitor activities, consumer trends, new outlet openings, and relevant events.
• Provide weekly insights forming part of monthly reporting.
• Scout new influencer and cultural partnership opportunities

Social Media

• Manage personal social media accounts (Instagram, Facebook, TikTok, YouTube).
• Deliver a minimum of 2 feed posts per week, 2 stories per week and 1 reel per week.
• Align all content with Jägermeister’s Drink Strategy, Passion Points, and Tactical content pillars
• Support photoshoots and content creation, ensuring pre-approval of costs.

Reporting

• Submit monthly reports covering outlets visited and objectives achieved
• Activations and promotions
• Tastings and training conducted

Education & Experience Requirements

1. Experience in brand ambassadorship, event management, or the alcohol/beverage industry preferred
2. Proficient in Word, Excel, and Power Point
3. Fluency in English
4. Strong knowledge of the on-trade environment
5. Confident, outgoing, and professional in social settings
6. Excellent communication and networking skills
7. Organised and able to manage multiple activations simultaneously

Personal Competences

• Demonstrate a high degree of professionalism and Leadership
• Portray Agility and adaptability to changes
• Keep abreast of the business environment dynamics and creative management tools & techniques.
• Adopt a business-oriented and entrepreneurship mindset.
• Be willing and flexible to attend events after working hours or weekends
• Valid driver’s licence