Marketing Coordinator - Mall

We are seeking a dynamic and creative Marketing Coordinator – Mall to lead and execute marketing initiatives that enhance the Mall’s brand visibility, positioning, and overall image. This role plays a key part in driving footfall, improving tenant satisfaction, and supporting revenue growth.

Responsibilities

1.    Marketing & Brand Management

•  Assist in developing and implementing marketing plans and strategies to increase mall visibility and brand awareness.
• Propose innovative marketing ideas and research market trends.
• Plan and coordinate marketing campaigns and promotions.
• Evaluate the effectiveness of campaigns and provide post-campaign performance reports.
• Monitor competitor activities locally and internationally.
• Coordinate production and follow-up of marketing collaterals (posters, window wrapping, signage, kiosks, promotional tools).
• Manage advertising rotations and approach external advertisers.
• Liaise with tenants for artwork, pictures updates and marketing participation.
• Assist in the redesign and upgrading of signage
• Ensure timely updating of digital platforms.
• Maintain strong communication with stakeholders and service providers.

 2.    Social Media Management

• Develop and submit a quarterly social media content plan.
• Manage and update the social media platforms
• Promote tenants regularly through structured communications.
• Monitor competitor social media platforms daily.
• Coordinate with marketing agencies and provide necessary content materials.
• Track performance metrics (engagement, reach, ROI).
• Prepare and submit monthly social media dashboards.
• Increase social media following and engagement levels.
• Respond to messages and comments.

 3.    Events & Festivities

• Plan and execute monthly events and promotional activities.
• Be present onsite during events to ensure smooth operations.
• Organize regular pop-up stalls.
• Conduct quarterly tenant/customer satisfaction surveys.
• Assist in the implementation of kiosk development projects.
• Liaise with suppliers and stakeholders for decorations design and implementation.
• Support procurement of marketing-related consumables when required.

 4.    Reporting & Administration

• Maintain organized documentation of marketing activities and suppliers.
• Track marketing budgets and monitor expenditure vs allocation.
• Track KPIs related to footfall, campaign ROI, lead generation and digital engagement.
• Prepare monthly event performance analysis reports.
• Update and maintain the database.
• Ensure proper follow-up of contracts and payments.
• Any other cognate duties.

 Education and Qualifications

• Degree in Marketing, Business, Communication or related field

 Skills and Competencies

• Strong organisational skills
• Experience managing budgets and performance reporting
• Strong understanding of digital marketing and campaign metrics
• Ability to manage multiple stakeholders and priorities
• Excellent communication skills (English & French)
• Strategic thinking with strong execution capability
• Commercial awareness
• Data-driven mindset
• Strong coordination and follow-up skills

 Relevant Experience

• 1–3 years’ experience in Marketing, Event and Digital Coordination.