Brand Coordinator

Brand Coordinator

Key / Primary Responsibilities

Brand Strategy & Coordination

• Support the development and execution of brand plans for all non-alcohol brands.
• Ensure alignment between Business Unit objectives and overall marketing strategy.
• Coordinate brand activities across multiple channels to ensure consistency and relevance.

Consumer-Centric Brand Experiences

• Design and execute end-to-end brand activations, product launches, sampling initiatives, and experiential campaigns.
• Deliver memorable consumer experiences that strengthen brand differentiation.
• Collaborate with agencies and suppliers to deliver high-quality executions.

Corporate Brand Management

• Develop and execute the corporate brand strategy, including visual and verbal identity.
• Ensure consistent corporate brand representation across all internal and external touchpoints.
• Support internal communications to enhance company culture and employer branding.

Public Relations (PR)

• Coordinate PR activities including press releases, media engagement, and event support.
• Liaise with PR agencies to ensure consistent messaging and positive media coverage.
• Monitor media coverage and provide insights, reports, and recommendations.
• Support crisis communication planning and protocol adherence.

Digital & Content Collaboration

• Work closely with the Digital Marketing team on digital content, paid media, and social-first initiatives.
• Track and analyse digital performance metrics for continuous improvement.
• Ensure digital communications align with brand positioning and corporate messaging.

Cross-Functional Alignment

• Collaborate with Sales, Insights, Trade Marketing, HR, and Finance to ensure smooth rollout of initiatives.
• Gather stakeholder feedback to refine and optimise strategies.

Brand Governance & Compliance

• Maintain and enforce brand guidelines for both consumer and corporate brands.
• Ensure compliance across all touchpoints and regulatory requirements.

Budget Tracking & Administration

• Assist in managing marketing and PR budgets, including PO creation, tracking, and reconciliation.
• Support project documentation, timelines, and post-campaign evaluations.

Education & Experience Requirements

• Bachelor’s Degree in Marketing (BSc Marketing / BCom Marketing or equivalent).
• Minimum 5 years’ experience, preferably within an FMCG environment.
• Proven experience in strategy development and execution.
• Strong budget management and cost control capabilities.
• Knowledge of New Product Development (NPD) will be an advantage.
• Solid understanding of digital marketing principles and platforms.

Key Competencies & Skills

• Excellent written and verbal communication skills with strong presentation ability.
• Strong consumer insight and data-driven decision-making skills.
• Demonstrated creativity with proven experience managing creative agencies and outputs.
• Ability to manage multiple projects in a fast-paced environment.
• Strong stakeholder management and cross-functional collaboration skills.