Marketing Executive

A Marketing Executive plays a key role in promoting products or services, enhancing brand visibility, and supporting business growth.

The Marketing Executive will work closely with sales, creative, and management teams to execute marketing plans effectively.

Responsibilities

• Develop and implement marketing strategies to promote products.
• Conduct market research to identify trends, customer needs, and competitor activities.
• Plan and coordinate marketing campaigns across digital, print, and social media channels.
• Collaborate with internal teams to align marketing efforts with business goals.
• Monitor and analyse campaign performance, providing reports and recommendations for improvement.
• Organize promotional events, road shows, and exhibitions to boost brand awareness.
• Manage content creation for websites and social media platforms.
• Maintain relationships with external partners such as agencies, suppliers, and media outlets.

Skills and Competencies

• Strong communication and interpersonal skills
• Analytical mindset with ability to interpret data
• Creativity and innovation in campaign design
• Project management and organizational skills
• Proficiency in digital marketing tools and platforms

Qualifications

• Bachelor’s degree in marketing
• Prior experience in marketing or sales is preferred
• Knowledge of digital marketing and analytics tools