Marketing & Digital Executive

The Marketing & Digital Executive is responsible for supporting the hotel’s marketing strategy with a focus on digital channels, brand awareness, and guest engagement. This role ensures the hotel’s online presence is strong and marketing campaigns drive revenue, bookings, and customer loyalty

Key Responsibilities:

Digital Marketing & Online Presence

• Manage the hotel’s website, social media platforms, and digital campaigns.
• Ensure content is regularly updated, visually appealing, and aligned with brand standards.
• Optimize SEO/SEM to improve search rankings and visibility.
• Monitor and analyze digital campaign performance (Google Analytics, Meta Ads, etc.) and prepare regular reports.
• Manage online reviews and reputation across platforms (TripAdvisor, Google, OTA sites).

Marketing Campaigns & Promotions

• Assist in planning and executing marketing campaigns for rooms, F&B outlets, spa, and events.
• Develop creative content (photos, videos, posts) for social media and promotional materials.
• Coordinate with designers, agencies, and media partners to ensure timely execution.
• Support sales team with collateral and promotional material.

Brand & Guest Engagement

• Ensure all marketing materials meet brand guidelines.
• Promote loyalty programs and guest engagement initiatives.
• Work closely with operational teams to capture and promote hotel experiences.
• Support CSR activities and community engagement projects.

Analytics & Reporting

• Track ROI for campaigns, promotions, and online activities.
• Monitor competitor activities and market trends.

Provide recommendations for continuous improvement in digital presence and guest engagement.

Must Have:

At least 3 to 5 years in Hotel Industry.