SEO Specialist

Responsible for devising and executing sophisticated SEO strategies aimed at increasing organic traffic, boosting search engine rankings, and elevating the overall online presence of our platforms.

We are looking for a skilled SEO Specialist to join our Marketing Department, responsible for devising and executing sophisticated SEO strategies aimed at increasing organic traffic, boosting search engine rankings, and elevating the overall online presence of our platforms.

Job Overview:

Assist in the development and execution of SEO strategies aimed at increasing organic traffic, boosting search engine rankings, and elevating the overall online presence of our platforms.

This role demands proficiency in building deep linking, link strategy, keyword research, content optimization, technical SEO, and overall, SEO best practices along with the ability to analyze performance metrics and provide data-driven recommendations for continuous improvement.

Key Responsibilities:

On-page & Off-page Optimization

● Execute on-page SEO optimizations (meta tags, headers, internal linking, content

structure, keyword placement).

● Optimize off-page SEO through quality backlinks, outreach, and partnerships.

● Implement and manage internal and external linking strategies to improve crawlability

and visibility.

● Ensure backlinks are high-quality and aligned with Google’s guidelines.

Technical SEO

● Perform regular technical SEO audits (crawl errors, indexing issues, broken links, site

architecture).

● Optimize site performance, speed, and mobile responsiveness in collaboration with

developers.

● Monitor and improve Core Web Vitals and page experience signals.

● Implement and maintain structured data/schema markup for rich results.

● Troubleshoot rendering issues, with basic HTML, CSS, and JavaScript knowledge.

Content Optimization

● Conduct in-depth keyword research to identify opportunities for content creation and

optimization.

● Collaborate with content teams to produce high-quality, SEO-optimized content.

● Identify and fill content gaps to enhance keyword targeting and topical authority.

● Optimize content for featured snippets and SERP features (FAQs, People Also Ask, local

packs, etc.).

Performance Monitoring & Reporting

● Track SEO performance using Google Analytics, Google Search Console, SEMrush,

Ahrefs, Screaming Frog, and similar tools.

● Provide regular reports on traffic, rankings, conversions, and insights.

● Benchmark against competitors and adapt based on industry trends.

● Automate reporting or audits where possible via scripts, APIs, or dashboards.

Collaboration & Teamwork

● Work closely with Marketing, Content, and Development teams to align SEO tasks with

business goals.

● Provide guidance to content creators on SEO best practices.

● Support broader digital marketing initiatives with SEO expertise.

Candidate Profile:

Qualifications and Experience:

• Degree/Diploma in Marketing, Digital Marketing, or a related field.
• Minimum of 2 years of proven experience in SEO.
• Proficiency in SEO tools (Google Analytics, GSC, SEMrush, Ahrefs, Screaming Frog, WordPress).
• Strong working knowledge of HTML and CSS, with basic JavaScript familiarity to troubleshoot rendering issues.
• Experience with structured data/schema markup and optimizing for rich results.
• Ability to monitor and optimize for Core Web Vitals and other page experience signals.
• Experience in automation of SEO tasks via scripts, APIs, or dashboards.
• Understanding of international SEO (hreflang, multilingual optimization) would be an advantage.
• Familiarity with SERP features analysis (featured snippets, local packs, etc.).

Advantage: Experience in iGaming, Entertainment, or highly competitive digital industries.

Key Skills:

• Strong analytical and problem-solving mindset.
•  Attention to detail and ability to spot optimization opportunities.
• Excellent troubleshooting and technical abilities.
• Organizational skills to manage multiple projects simultaneously.
• Clear communication and collaboration skills with cross-functional teams.
• Commitment to delivering measurable results.

What We Offer:

• Competitive remuneration and benefits.
• Opportunity to work in a fast-paced and growing industry.
• A dynamic, collaborative and friendly work environment with a focus on innovation and business growth.