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Core Responsibilities:

Narrative Control and Institutional Positioning

1. Define and own the positioning of JurisTax, JurisComply, Providentia, JurisHub, DIFC, LRD, RBS and all future entities as one coherent institutional architecture;
2. Eliminate silo positioning and ensure that all communication reflects the Group’s strategic pillars and long-term institutional ambition;
3. Position the Group as a leading authority in compliance, structuring, RegTech, asset management and cross-border financial architecture;
4. Protect and enhance the credibility of the Group in regulated environments across Mauritius, UAE and other priority jurisdictions.

Revenue Architecture and Demand Engineering

1. Design structured demand engines that generate qualified institutional leads rather than general enquiries;
2. Build corridor-based growth strategies for the United Kingdom, UAE, India, Japan, Kenya, Ivory Coast and broader Africa;
3. Engineer migration pathways moving clients from single-service engagements into higher-value bundled mandates across entities;
4. Contribute directly to the objective that a minimum of 30 percent of new mandates originate from structured Growth initiatives;
5. Link all growth initiatives to measurable revenue, AUM inflow and bundle uptake.

Capital Markets and AUM Growth Alignment

1. Align positioning strategy with Providentia’s asset and fund management ambitions;
2. Support the structuring and promotion of investment products through institutional credibility rather than retail marketing tactics;
3. Ensure that growth initiatives reinforce long-term capital market positioning rather than short-term campaign metrics.

Digital Authority and AI Integration

1. Build a disciplined executive visibility strategy positioning the CEO and the Group as thought leaders in regulated financial services;
2. Develop structured authority assets including white papers, regulatory insights, corridor reports and industry commentary;
3. Integrate AI tools into growth workflows to improve efficiency, targeting intelligence and content architecture;
4. Ensure that digital presence is strategic, disciplined and commercially aligned.

International Expansion and Market Entry

1. Structure market entry initiatives aligned with regulatory positioning, operational capacity and brand credibility;
2. Ensure that expansion into new corridors strengthens institutional reputation rather than dilutes focus;
3. Build international visibility that attracts serious operators and institutional clients.

Department Transformation

1. Redesign the existing Marketing function into a Growth and Strategic Positioning Department with clear accountability;
2. Establish performance dashboards linking growth initiatives to pipeline and revenue contribution;
3. Build a small but high-calibre support team aligned with execution discipline and measurable output;
4. Eliminate execution-only activity that does not contribute to structured demand.

Profile Requirements:

1. Degree or Masters in Marketing/Digital Marketing or any relevant qualification;
2. Minimum 10 years of experience in strategic growth, revenue architecture or positioning within financial services;
3. Proven experience in multi-jurisdiction or cross-border financial services environments;
4. Deep understanding of regulated industries and institutional client dynamics;
5. Demonstrated ability to translate positioning into measurable commercial outcomes;
6. Experience aligning growth strategy with capital markets or asset management ambitions;
7. Strong digital intelligence and AI literacy with practical implementation capability;
8. Executive presence and the confidence to operate at Board and CEO level;
9. Cultural maturity and discipline required to integrate within a high-performance environment.