• Full marketing strategy and execution (quarterly & annual plans)

• Event management, organization & delivery (Industry events)

• Paid media (Google, Meta, retargeting, display) 

• PR, media partnerships and offline campaigns

• Brand positioning and market authority

• Team leadership (3 direct reports)

Marketing Strategy & Performance:

• Protect and elevate PropertyCloud’s positioning as Mauritius’ leading portal.

• Develop and execute quarterly marketing plans aligned with targets

• Own marketing calendar (campaigns, launches, expos, directory, partnerships)

• Coordinate cross-functionally with Sales for campaign execution

• Manage budget ownership, targets and ROI optimization

Event Management

• Own all event management (organising, planning, execution, marketing)

• Define event objectives, value proposition and full PNL outcomes

• Venue sourcing, project management, and vendor/stakeholder management 

• Coordinate with commercial team and ROI deliverables 

PPC & Paid marketing:

• Manage and direct PPC marketing specialist

• Optimise campaigns based on performance metrics

Social Media:

• Manage and direct Social Media Manager

• Approve strategy, calendar and creative direction

• Drive engagement that supports brand authority (not just reach)

Content:

• Manage Content Editor (magazine, directory, blog, press content)

• Ensure content drives SEO, credibility and commercial conversion

• Oversee and grow PR (data insights, market reports, award entries)

Reporting:

• Identify core KPIs & monitor their achievement.

• Ensure all relevant reporting masterfiles are accurately managed.

• 5+ years experience in digital and performance marketing

• Proven experience managing large-scale events 

• Experience managing marketing teams

• Strong project management skills

• Strong PPC and paid ads expertise

• Commercial mindset (understands CAC, CPL, conversion)

• Confident decision-maker

• Digital industry or media experience is preferred.

• Increased website traffic 

• Lower cost per lead

• Strong brand authority

• Measurable marketing ROI

• Profitable and well-executed industry events

• Marketing function operating independently and efficiently

• Fully remote position

• Flexible working environment 

• High-growth digital marketplace

• Real authority and budget ownership

• Direct impact on market positioning