The Marketing Coordinator executes and supports both traditional and digital marketing activities to enhance brand presence, drive engagement and support business growth

Key Responsibilities 

1. Traditional Marketing Support 

• Assist in preparing print materials (flyers, catalogues, etc.). 
• Support events and promotional activities when required. 
• Liaise with suppliers, agencies, or partners as needed. 

2. Digital Marketing Assist 

• Assist in planning, creating, and publishing content across Instagram, TikTok, Facebook, and LinkedIn. 
• Assist in designing visuals using Canva or Adobe Illustrator/Photoshop. 
• Assist in producing short-form videos and branded assets for campaigns. 
• Assist in writing copy for social media, website, and promotional materials. 
• Assist in monitoring, analyzing, and reporting on campaign performance and engagement. 
• Assist in executing paid advertising campaigns (Google Ads, Meta Ads, etc.). 

2. Data & Reporting 

• Analyze store performance data (conversion rate, footfall, promotions impact) and provide weekly/monthly reports to management. 
• Excel proficiency is required; Power BI knowledge is a plus. 
• Transform data insights into actionable marketing and retail strategies. 

3. Website & E-Commerce 

• Assist in updating product listings, banners and landing pages. 
• Ensure website content is accurate, up to date and optimized. 
• Support online and seasonal promotional campaigns. 

4. Strategic & Critical Thinking 

• Assess marketing campaigns and recommend data-driven improvements. 
• Identify growth opportunities based on market trends and customer behavior. 
• Support strategic planning aligned with company revenue and brand objectives. 
• Evaluate initiatives and propose optimization strategies. 

5. Project Coordination 

• Plan and coordinate marketing campaigns across all store locations. 
• Ensure timely execution of promotions, in-store activations and communication materials. 
• Liaise with suppliers, agencies and internal departments. 
• Track timelines, budgets and deliverables. 
• Conduct post-campaign performance analysis. 

7. General & Innovation 

• Stay updated on marketing trends and propose innovative ideas. 
• Collaborate with other departments to ensure marketing activities align with business goals. 
• Photography and video production/editing skills are a strong advantage. 

Qualifications & Experience 

• Bachelor's degree in marketing, Retail Management, or related field or Diploma-level qualification.  
• Minimum 2 years of experience in retail, marketing, or sales operations. 

Skills & Competencies 

• MS Office (Excel, PowerPoint, Word). 
• Retail reporting and KPI tracking .
• Marketing campaign management tools (e.g., Canva). 
• Visual merchandising tools.

Candidate Profile 

• Minimum 2 years of experience in retail, marketing or sales operations. 
• Experience managing corporate communications channels, including in-store and external media (e.g., Radio) .
• Valid driver’s license.
• Confident, proactive and able to take initiative. 
• Good communication skills, with the ability to collaborate effectively.  

About Us 

Mathieu Opticien is a leading name in vision care in Mauritius. With a network of 18 stores i.e 16 across Mauritius, 1 in Rodrigues, and 1 online store and a team of 16 qualified eye care professionals, we are committed to delivering high-quality customer service, advanced eye health solutions, and a warm, personalised experience to every patient. 

Management reserves the right to call only the best candidates for interview and not to make any appointment following this advertisement.