Digital Marketing Specialist

Key Responsibilities:

Digital Content Strategy:

• Collaborate with brand coordinators and specialists to develop a comprehensive digital content plan.
• Stay up to date with industry trends and emerging design technologies to continuously improve the visual appeal and effectiveness of our digital marketing efforts.
• Create, implement, and manage digital campaigns, including meta-ad management, aligned with the content plan.
• Help in the creation of relevant landing pages on websites owned by Grays Inc
• Support various areas of Media Marketing, including PPC, Email Marketing, SEO, Keyword Research, Google Analytics, Website UX, and Paid social media.

Budget Management:

• Monitor and manage the digital marketing budget for brands, optimizing spend for meta-ad campaigns and other initiatives.
• Analyse campaign performance data to ensure efficient allocation of resources.

Cross-Functional Collaboration:

• Collaborate closely with all business units to understand their digital marketing needs, particularly concerning meta-ad campaigns.
• Develop and execute strategies to fulfil these needs while maintaining brand consistency.

Content Creation:

• Utilize tools like Canva and Adobe creative suite to create visually appealing and compelling graphics and visuals for meta-ad campaigns.
• Assist in the development of marketing materials, both digital and print, to support various marketing initiatives
• Maintain a cohesive and professional visual identity for Grays Inc. and its brands across all digital touchpoints.

Community Management:

• Monitor social media channels and meta-ad interactions, responding promptly to comments, messages, and inquiries.
• Foster positive interactions and build relationships with our online community.

Newsletter Creation:

• Develop and write engaging content for newsletters, including meta-ad campaign highlights.
• Coordinate with various teams to gather relevant information and updates.

Key Competencies

Industry Knowledge

• FMCG Industry Expertise: Understanding the dynamics, trends, and consumer behaviors specific to the FMCG sector.
• Brand Management: Knowledge of how to build and manage consumer brands in a highly competitive market.

Digital Marketing Skills

• SEO/SEM: Ability to optimize content for search engines and manage paid search campaigns.
• Content Marketing: Creating and managing high-quality, engaging content tailored to the target audience.
• Social Media Marketing: Proficiency in managing social media platforms, creating content, and engaging with the audience.
• Email Marketing: Expertise in designing and executing email campaigns to nurture leads and drive conversions.
• Paid Advertising: Experience in managing PPC campaigns on platforms like Google Ads and social media.
• Influencer Marketing: Identifying and collaborating with influencers to enhance brand visibility and credibility.

Data Analysis & Optimization

• Analytics Proficiency: Strong skills in using tools like Google Analytics, social media analytics, and other data platforms to measure and interpret campaign performance.
• A/B Testing: Conducting experiments to optimize content, ads, and other marketing elements for better performance.
• Data-Driven Decision Making: Using data insights to make informed decisions and adjustments to campaigns.

Consumer Insight & Behavior

• Consumer Psychology: Understanding consumer motivations and behavior, particularly in the context of the FMCG sector.
• Market Research: Conducting and interpreting research to gain insights into market trends and consumer needs.
• Customer Segmentation: Ability to segment the audience effectively for targeted marketing strategies.

Creative & Content Development

• Creative Thinking: Ability to generate innovative ideas that resonate with the target audience.
• Copywriting: Crafting compelling, persuasive copy for various digital platforms.
• Visual Content Creation: Understanding of visual content needs, including basic graphic design or video editing skills.

Technical Proficiency

• Content Management Systems (CMS): Experience with platforms like WordPress, Shopify, or similar for managing website content.
• E-commerce Knowledge: Understanding of online retail strategies, particularly relevant for FMCG products.

Project Management

• Campaign Management: Planning, executing, and managing multi-channel marketing campaigns.
• Budget Management: Allocating and managing budgets across various digital marketing channels.
• Time Management: Handling multiple projects and deadlines efficiently.

Adaptability & Continuous Learning

• Flexibility: Ability to adapt to the fast-paced, ever-changing digital landscape.
• Continuous Learning: Staying updated with the latest trends, tools, and technologies in digital marketing.