Responsible for devising and executing sophisticated SEO strategies aimed at increasing organic traffic, boosting search engine rankings, and elevating the overall online presence of our platforms.

We are looking for a skilled SEO Specialist to join our Marketing Department, playing a key role in enhancing our online visibility and organic traffic. The ideal candidate will develop and execute advanced SEO strategies, including keyword research, content optimization, technical SEO, and link-building initiatives. A strong understanding of SEO best practices, proficiency with industry tools, and the ability to analyze performance metrics are essential for driving continuous improvement.

Key Responsibilities:

1. SEO Strategy Development and Execution

• Develop and implement comprehensive SEO strategies.
• Optimize on-page and off-page SEO to improve organic search rankings and increase traffic.
• Conduct in-depth keyword research to identify opportunities for content creation and optimization.

2. Link Strategy Management

• Implement and manage both internal and external linking strategies to enhance user navigation and boost search engine visibility.
• Ensure seamless and strategic integration of deep links within the website for an optimized user experience.
• Monitor and adjust deep linking strategies to align with SEO and business objectives.
• Develop and execute link-building strategies to acquire new backlink to improve domain authority and search visibility.
• Build relationships with industry influencers, publishers, and websites for collaboration opportunities.
• Ensure backlinks are high-quality and aligned with Google’s guidelines.

3. Technical SEO

• Conduct regular technical SEO audits to identify and resolve issues (e.g., crawl errors, broken links, and indexing problems) using auditing tools such as Screaming Frog, Aref among others.
• Optimize site architecture, internal linking, and URL structures for better crawlability and ranking.
• Work with Developers to ensure website performance, speed, and mobile friendliness align with SEO best practices.

4. Content Optimization

• Collaborate with content teams to create high-quality, SEO-optimized content that drives traffic and engagement.
• Ensure strategic implementation of targeted keywords.
• Optimize meta tags, headers, and other onsite elements.
• Identify content gaps and opportunities to enhance keyword targeting.

5. Performance Monitoring and Analytics

• Monitor SEO performance using tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, and others.
• Generate reports on organic traffic, rankings, and conversions, and provide actionable insights for improvement.
• Analyze competitor SEO strategies and industry trends to stay ahead in the market.

6. Collaboration and Teamwork

• Work closely with Marketing, Content, and Development teams to align SEO goals with broader business objectives.
• Provide training and guidance to junior team members or content creators on SEO best practices.

Candidate Profile:

Qualifications and Experience:

• Degree/Diploma in Marketing, Digital Marketing, or a related field.
• A minimum of 2 years of proven experience in SEO.
• Expertise in SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Screaming Frog, WordPress, and others.
• In-depth knowledge of search engine algorithms, ranking factors, and industry trends.
• Strong understanding of link strategies.
• Familiarity with HTML, CSS, and basic coding principles as they relate to SEO.

Bonus: Candidates with experience in iGaming, or entertainment industry.

Key Skills:

• Strategic thinking and analytical mindset.
• Excellent problem-solving and troubleshooting abilities.
• Strong organizational skills with the ability to manage multiple projects simultaneously.
• Effective communication and collaboration skills.
• Attention to detail and a commitment to delivering high-quality results.

What We Offer:

• Competitive remuneration and benefits.
• Opportunity to work in a fast-paced and growing industry.
• A dynamic, collaborative and friendly work environment with a focus on innovation and business growth.