SEO Specialist

Responsible for devising and executing sophisticated SEO strategies aimed at increasing organic traffic, boosting search engine rankings, and elevating the overall online presence of our platforms.

We are looking for a skilled SEO Specialist to join our Marketing Department, playing a key role in enhancing our online visibility and organic traffic. The ideal candidate will develop and execute advanced SEO strategies, including keyword research, content optimization, technical SEO, and link-building initiatives. A strong understanding of SEO best practices, proficiency with industry tools, and the ability to analyze performance metrics are essential for driving continuous improvement.

Key Responsibilities:

1. SEO Strategy Development and Execution

• Develop and implement comprehensive SEO strategies.
• Optimize on-page and off-page SEO to improve organic search rankings and increase traffic.
• Conduct in-depth keyword research to identify opportunities for content creation and optimization.

2. Link Strategy Management

• Implement and manage both internal and external linking strategies to enhance user navigation and boost search engine visibility.
• Ensure seamless and strategic integration of deep links within the website for an optimized user experience.
• Monitor and adjust deep linking strategies to align with SEO and business objectives.
• Develop and execute link-building strategies to acquire new backlink to improve domain authority and search visibility.
• Build relationships with industry influencers, publishers, and websites for collaboration opportunities.
• Ensure backlinks are high-quality and aligned with Google’s guidelines.

3. Technical SEO

• Conduct regular technical SEO audits to identify and resolve issues (e.g., crawl errors, broken links, and indexing problems) using auditing tools such as Screaming Frog, Aref among others.
• Optimize site architecture, internal linking, and URL structures for better crawlability and ranking.
• Work with Developers to ensure website performance, speed, and mobile friendliness align with SEO best practices.

4. Content Optimization

• Collaborate with content teams to create high-quality, SEO-optimized content that drives traffic and engagement.
• Ensure strategic implementation of targeted keywords.
• Optimize meta tags, headers, and other onsite elements.
• Identify content gaps and opportunities to enhance keyword targeting.

5. Performance Monitoring and Analytics

• Monitor SEO performance using tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, and others.
• Generate reports on organic traffic, rankings, and conversions, and provide actionable insights for improvement.
• Analyze competitor SEO strategies and industry trends to stay ahead in the market.

6. Collaboration and Teamwork

• Work closely with Marketing, Content, and Development teams to align SEO goals with broader business objectives.
• Provide training and guidance to junior team members or content creators on SEO best practices.

Candidate Profile:

Qualifications and Experience:

• Degree/Diploma in Marketing, Digital Marketing, or a related field.
• A minimum of 2 years of proven experience in SEO.
• Expertise in SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Screaming Frog, WordPress, and others.
• In-depth knowledge of search engine algorithms, ranking factors, and industry trends.
• Strong understanding of link strategies.
• Familiarity with HTML, CSS, and basic coding principles as they relate to SEO.

Bonus: Candidates with experience in iGaming, or entertainment industry.

Key Skills:

• Strategic thinking and analytical mindset.
• Excellent problem-solving and troubleshooting abilities.
• Strong organizational skills with the ability to manage multiple projects simultaneously.
• Effective communication and collaboration skills.
• Attention to detail and a commitment to delivering high-quality results.

What We Offer:

• Competitive remuneration and benefits.
• Opportunity to work in a fast-paced and growing industry.
• A dynamic, collaborative and friendly work environment with a focus on innovation and business growth.