Social Media Specialist

Lead social media strategies to boost engagement, grow audiences, and enhance brand reputation through compelling content, campaign management, cross-team collaboration, data analysis, and trend adaptation for a vibrant online presence.

Job Overview:

Lead the development and execution of innovative social media strategies that boost engagement, expand our audience base, and strengthen the brands’ reputation across various platforms.

Responsible for creating compelling contents tailored to different social channels, managing and optimizing campaigns, and actively monitoring performance metrics to ensure objectives are met.

Collaborate closely with cross-functional teams such as Marketing, Content, and Design to deliver consistent, high-quality messaging that aligns with our brands’ voice and identity. 

Use insights and data to refine our social media strategy, identify new opportunities, and stay ahead of industry trends.

This role is key in shaping and maintaining a vibrant online presence that effectively communicates our company’s values and, engages our community.

Key Responsibilities:

1. Social Media Strategy and Management

• Develop and implement comprehensive social media strategies across platforms including Facebook, Instagram, Twitter, LinkedIn, TikTok, and YouTube.
• Define content calendars aligned with marketing campaigns, brand objectives, and industry trends to ensure consistent and timely posting.
• Manage daily content posting, scheduling, and engagement activities to maintain a strong and consistent brand presence.

2. Content Creation and Curation

• Collaborate with design and content teams to produce visually compelling and engaging content, including graphics, videos, and animations.
• Craft platform-specific copy that resonates with target audiences and aligns with brand voice.
• Curate relevant third-party content to enhance audience engagement and diversify content offerings.

3. Community Engagement

• Monitor and respond to comments, messages, and mentions across all platforms to foster a positive, interactive online community.
• Build and nurture relationships with followers and key industry influencers within the online gambling sector.
• Address customer inquiries and complaints professionally, escalating issues when necessary to ensure customer satisfaction.

4. Campaign Development and Execution

• Plan, coordinate, and execute social media campaigns to promote products, features, and special events.
• Collaborate with marketing teams to ensure social media activities support overarching business objectives.
• Leverage paid social media strategies to maximize reach, engagement, and conversions.

5. Performance Monitoring and Reporting

• Use analytics tools such as Hootsuite, Sprout Social, and native platform insights to track and evaluate social media performance.
• Generate comprehensive reports on key metrics including engagement, reach, conversions, and return on investment (ROI).
• Utilize insights to optimize ongoing campaigns and inform future social media strategies.

6. Trends and Innovation

• Stay informed about emerging social media trends, tools, and best practices to maintain a competitive edge.
• Experiment with new content formats and platform features to boost engagement and audience interaction.
• Identify potential partnership and collaboration opportunities within the online gambling industry.

7. Team Collaboration

• Work closely with CRM, HR, Marketing, Design, and Product teams to ensure social media efforts align with broader company goals.
• Provide mentorship and guidance to junior team members, fostering a collaborative and innovative team environment.

Candidate Profile:

Qualifications:

• Diploma or Degree in Marketing, Communications, Journalism, or a related field.
• A minimum of 2 years of experience in social media management, preferably in the online gambling, gaming, or entertainment industry.
• Proven track record of creating and managing successful social media campaigns.
• Deep understanding of social media platforms, trends, and best practices.
• Proficiency in social media management tools (e.g., Hootsuite, Sprout Social) and analytics tools (e.g., Google Analytics, native platform insights).
• Strong copywriting and content creation skills, with a portfolio of successful social campaigns.

Key Skills:

• Creative thinking and storytelling.
• Strong analytical skills with a data-driven approach.
• Excellent communication and interpersonal skills.
• Attention to detail and ability to manage multiple tasks simultaneously.
• Passion for social media and online community building.

What We Offer:

• Competitive remuneration and benefits.
• Opportunity to work in a fast-paced and growing industry.
• A dynamic, collaborative and friendly work environment with a focus on innovation and business growth.