Marketing and Communication Lead

ROLE PURPOSE: The purpose of this role is to lead the execution and coordination of marketing and communication initiatives, ensuring their alignment with the strategic goals of BARNES Mauritius

DUTIES AND RESPONSIBILITIES:

• Take a leading role in developing and implementing marketing and communication plans, coordinating with internal and external stakeholders, and ensuring successful execution through performance tracking and reporting dashboards.
• Oversee the production of communication materials (business cards, property brochures, roller banners, etc.)
• Act as a key point of contact for the management and consultants regarding marketing-related needs and decisions.
• Collaborate closely with external providers and ensure that brand standards are upheld at every level.
• Manage website: upload new content (blog articles, new properties, updates), monitor SEO provider performance, and track key performance indicators.
• Manage social media channels: ensure editorial consistency, create and publish content, set up ad campaigns (Meta), moderate interactions, and monitor performance.
• Organize the creation of communication content (photos, videos, articles): select external providers, coordinate with sales teams, and ensure quality control and monitoring.
• Manage Public Relations: coordinate and liaise with media, update, review, and distribute press kits and press releases.
• Coordinate the production and distribution of the Barnes Mauritius magazine, as well as digital newsletters.
• Monitor marketing invoices, coordinate with the accounting department, and update the marketing budget.
• Develop the efficient use of the Customer Relationship Management (CRM) tool within the company
• Supervise marketing team: oversee project progress, track timelines, and provide coaching
• Any other duty that the General Manager will consider as relevant

QUALIFICATIONS:

• Bsc Degree in Marketing/Communication or relevant field

EXPERIENCE:

• Proven experience as a communication coordinator or similar position (Min 5 years)

KNOWLEDGE AND TECHNICAL COMPETENCIES:

• Knowledge of latest marketing and communication trends, techniques and channels.
• Knowledge of both B2C and B2C marketing/communication
• Excellent writing/verbal skills in french and English

BEHAVIOURAL COMPETENCIES:

• A sense of aesthetics and a love for great copy and witty communication
• Attention to detail and ability to multitask 

Kindly send your CV not later than the 27th June 2025

Management of BARNES reserves the right to call only the best candidates to participate in the recruitment exercise and not to make any appointment following this advertisement.