Digital Marketing Specialist

DMS

Key Responsibilities

Strategic Digital Marketing Support

• Assist in the development and implementation of digital marketing strategies aligned with brand and business objectives
• Support campaign planning across:
• Websites & e-commerce
• Email marketing
• Online advertising
• Social media and community growth
• Contribute insights based on performance data, market trends, and user behaviour
• Ensure consistent brand messaging across all digital touchpoints

Website & E-commerce Management

• Manage and maintain a portfolio of showcase and e-commerce websites
• Ensure websites are:
• Fast, secure, responsive, and user-friendly
• Optimised for conversion and SEO best practices
• Coordinate updates to content, visuals, landing pages, and product pages
• Monitor website performance (traffic, bounce rate, conversion rate, sales funnel)
• Work closely with designers and developers when required
• Identify UX pain points and propose continuous improvements

User Experience (UX) & Conversion Optimisation

SEO (Search Engine Optimisation)

Email Marketing & Marketing Automation

• Plan, create, and manage email campaigns:
• Newsletters
• Promotional and product launches
• Automated flows (welcome, abandoned cart, re-engagement)
• Segment audiences and personalise communications

Online Advertising (Paid Media)

• Plan, execute, and optimise online ad campaigns:
• Google Ads (Search, Display, Shopping)
• Social media ads (Meta, TikTok, etc.)
• Manage budgets and ROI

Social Media & Community Management

• Manage social media accounts across relevant platforms
• Plan and publish content calendars aligned with brand strategy
• Engage with the community:
• Respond to comments, messages, and reviews
• Build relationships with followers and customers
• Collaborate on influencer or partnership activations if relevant

Content Creation & Management

• Participate in content ideation, creation, and optimisation across:
• Websites (landing pages, product pages, blogs)
• Email campaigns
• Social media content
• Paid ad creatives
• Collaborate with internal teams or external creatives on visuals, copy, and storytelling
• Optimise content for SEO, UX, and conversion
• Maintain content calendars aligned with marketing campaigns and launches

Reporting & Performance Tracking

• Track and report on KPIs across:
• Website performance
• SEO
• Email marketing
• Paid ads
• Social media engagement and growth
• Use data to guide decisions and optimisation

Required Skills & Experience

Technical & Marketing Skills

• Proven experience managing websites and e-commerce platforms
• Strong understanding of UX/UI principles and conversion optimisation
• Solid SEO expertise (technical, on-page, content-driven)
• Hands-on experience with email marketing tools and automation
• Experience managing online advertising campaigns (Google Ads, Meta Ads)
• Social media management and community engagement experience
• Proficiency with analytics tools (Google Analytics, Search Console, ad dashboards)

Soft Skills

• Strong analytical and problem-solving mindset
• Highly organised with strong attention to detail
• Creative thinker with a performance-driven approach
• Excellent communication and copywriting skills
• Ability to manage multiple brands and platforms simultaneously
• Proactive, autonomous, and solution-oriented

Profile We’re Looking For

• 4-6 years experience in digital marketing or related roles
• Experience managing both content and performance marketing
• Comfortable switching between strategy and execution
• Passionate about digital trends, UX, and online growth
• Experience in e-commerce or multi-brand environments is a strong plus