This role involves overseeing sales management, accurate forecasting, procurement alignment, cash flow control, and efficient import logistics. The position supports the import of fast-moving consumer goods (FMCG) from various regions and demands experience in FMCG supply chain management.
Key Responsibilities:
Sales Team Management
- Drive commercial targets within the HORECA sector through strategic planning and execution.
- Develop and implement talent acquisition, employee development, and retention strategies.
- Lead and mentor commercial teams to ensure alignment with company objectives.
- Define and monitor performance targets, KPIs, and team structure to ensure success.
- Build and maintain strong relationships with key customers, distributors, and retailers.
- Provide guidance, training, and mentorship to the sales team.
- Analyze sales trends, market shifts, and economic factors to refine commercial strategy.
Sales Forecasting & Demand Planning
- Maintain and update rolling sales forecasts using rate-of-sale analysis, promotional calendars, seasonal factors, and historical data.
- Ensure forecast accuracy through reconciliation against actuals and market dynamics.
- Provide leadership visibility into demand shifts, forecast risks, and assumptions.
Procurement Planning
- Convert demand forecasts into detailed procurement plans, ensuring alignment with supplier lead times, shipment schedules, and stock targets.
- Collaborate with procurement teams to manage ordering and supplier relationships.
- Track shipment status, documentation, and clearance processes for timely delivery.
Cash Flow Forecasting
- Work closely with Finance to develop cash flow forecasts tied to procurement schedules and payment terms.
- Provide procurement and logistics insights for financial planning.
- Track and report actual cash outflows versus forecasts.
Pricing Management
- Maintain and update pricing models based on landed cost changes.
- Ensure pricing aligns with business strategy, margin targets, and cost fluctuations.
- Provide pricing recommendations based on cost trends and forecasted inputs.
Reporting & Business Insights
- Generate reports on sales forecasts, procurement activity, inventory status, shipment tracking, cash flow forecasts, and pricing impact analyses.
- Deliver actionable insights to leadership.
Minimum Requirements:
Skills & Experience:
- Minimum 7 years’ experience in commercial operations, supply chain planning, and sales management within wholesale or distribution, particularly in the HORECA industry.
- Expertise in landed cost calculations, pricing strategies, and supplier cost structures.
- Strong knowledge of import/export processes, customs, and shipping procedures.
- Proven ability to build cash flow models and manage procurement timelines across teams.
- Advanced Excel proficiency and experience with ERP, reporting, or planning tools.